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Someone referred me to www.howsociable.com for online “stats.” I was intrigued, but wasn’t quite sure what to make of it when I got in there and was given a number for the Liquis visibility score. We were given a 34, but out of what and what does that mean? Don’t get me wrong, it was totally fun to see those little twinkling circles in anticipation of my result… kind of like that feeling you get when tallying up your results for one of those silly magazine quizzes. But, just like the latter, I was met with disappointment at the realization that it isn’t real.
What I learned from Kurt Warner and Rudy Giuliani
I recently attended a ginormous event titled Get Motivated put on by THE biggest names around. My favorite speakers were Kurt Warner and Rudy Guiliani. Here’s a quick overview of some key points those gentlemen made that stuck with me and I think will not only make me a better business person, but a better person in general.
Kurt Warner, Retired NFL
Kurt talked a lot about being a competitive person. In fact, he told a story about playing video games with his six-year-old son and dominating the kiddo. Then, his son would get up and get his wife and she’d enter the room with those eyes that said “Do you really have to be so competitive with your six-year-old son?” To her silent query he responds, “Well, he’s going to have to learn about loosing someday and why shouldn’t it be in the comfort of his own home with someone who cares about him?”
Taking a walk down memory lane
Change and evolving have been on my mind lately. Andy recently asked us to answer 2 questions about Liquis. Why us, why right now ? After reading our answers I thought wow, not only can we answer these questions in the first place, but we have good answers! However, I felt a bit left out. I keep records and books in order and balance. Has my position evolved? I have been entering past clients and projects into a new project management application that our design director, Brad, has custom built to better suit our needs.
Why us, why now?
After reading Seth’s Blog post that poses the questions, “Why us, why now?” … It got me thinking. According to Seth, those questions are the only thing between you and a sale. Really? I never really thought about it that way before. Then I started to think, what is it about Liquis that has kept us in the game? More importantly, what is it about us that has resulted in an especially busy season for us currently? Here’s what I came up with…
My takeaways from Social Media AZ #SMAZ
I truly walked away from the #SMAZ event a smarter person. I’ve been using and working with social media since before all the hype, but with the hype, comes LOTS more to keep up on. Here are some of my key takeaways from Social Media AZ (#SMAZ). Also, if you attended the event or can add to my notes below, please do so!
Generational Profiling
It sounds so negative, but it could be useful. Ponder your brand for a second. What does it mean to you? What do you think it means to others? Then think about how the four Ps of marketing (product, promotion, price and placement) fit into your audience perception. Did you ever consider that each generation will relate to your brand differently, and thus, your marketing and promotional efforts as well?
Measuring social media efforts
Measuring the impact of how social media affects your business profits or brand reputation could very well be the most sought after report of any business in a time when viral buzz = sales.
Not long ago public relations efforts were solely gauged by press clippings from good old fashioned mags and rags and then calculations involving the publication’s circulation stats gave you numbers of impressions. Now, with a large part of publicity efforts being focused on social media, how the heck can you gauge results at all? Well, like any clipping report, it’s not going to be 100 percent accurate, but I think someone is going to think of something to get it pretty darn close… According to David Berkowitz, we’re already there.
Happy New Year… Uhh, I mean bookkeeping!
Happy New Year! Hello 2010! What a fun celebration time. However, for those of us who are business owners, the New Year rings in that the inevitable tax season is coming up. Ugh! Where do I begin?
I by no means am a CPA but I do ready the books and reports for our Liquis CPA. The end of the year is a good time to assess your financial status and future goals.
Merry Christmas and Happy New Year!
Our sincerest happy wishes as you celebrate this holiday season. May your hearts be full of love and your celebrations full of meaning. It’s easy to get wrapped up in the hustle bustle of it all, but this time of year is short so soak it up!
The Liquis Team
Best Free File Sharing Tool Around – Dropbox.com
I have recently installed the Dropbox file sharing tool and it has continues to blow me away. Dropbox is easy to set up and very easy to use, and too good not to share! So let’s get into it…
Developing a visual brand with a plan
You know what a vision board is, right? Well, the great thing about a vision board is that it’s a visual representation of all your hopes and dreams and when you look at it frequently, you become subconsciously focused. Although most often used for obtaining personal goals, this concept can also be applied to companies in order to realize their brand and direction. more…
What we’re thankful for
This Thanksgiving, we at Liquis, are thankful for our amazing clients. We are a family business and our clients are an extension of that.
Our clients help us push the limits, become better and expand our creativity. We wouldn’t be here without them!
So happy Thanksgiving to our big fat Liquis family! Thanks for helping us get off the ground, grow and look toward the future.
Cool tools for electronic and social media tracking
If you’re our fan on Facebook or get our Quarterly Liquiscene newsletter, you have already been tuned into this, but I think it’s just too good not to share again here.
There are some really neat tools out there that can help you find out what cyberspace is saying about you, your business, your product or anything else that pertains to your work. Utilizing these tools are a great way to discover public opinion as well as give you the opportunity to respond to conversations that involve you.
Neat jQuery examples and tutorials… Yay!
jQuery is a JavaScript library that allows Web designers and developers to incorporate simple animations, handle events and add AJAX interactions with just a few lines of code. One of the main benefits, besides the use of more efficient code, is that designers/developers can incorporate more information into a Web page and still keep the aesthetics of a clean and snappy interface. To find out more on how to use and incorporate jQuery into your web projects start here. I have also included some links to examples and tutorials to what I feel are very useful jQuery tools below. Let the fun begin!
Phoenix Design Week begins!
All of us here at Liquis are getting anxious for the inaugural Phoenix Design Week to commense tomorrow. We have a busy schedule ahead attending exhibits and conferences and luckily a few new client meetings in between. I’m thinking all of this creativity will have a positive impact on upcoming work and I know we’re all excited for the challenge.
In light of Phoenix Design Week, we’ve not only put together this fun video as part of the event’s 12 Seconds promo, but we also gave our own Web site a revamp so we can put our best face forward and represent!
Stay tuned, we look forward to sharing some take aways from the event in upcoming posts.