A lot of people are on social media sites like Facebook, Twitter and more, but what a lot of people don’t know is that these can all be very valuable business tools. The point of social media is to be, well, social. You have to actively and regularly participate in the conversations and make sure to contribute your expertise as well. So what does that have to do with your business? Well, it’s building a network of relationships, and let’s face it, people tend to do business with people they know. Think of social media as a virtual game of golf with a potential client, business partner or someone who might even have something valuable to help YOU.
What’s in a name?
When starting a new business, the first thing to do is name the new baby. Like a first child, some business owners name their company after themselves such as Garcia Express and Craigslist. Others use a play on words like Curl up and Dye (salon) and Sharp Bodyz (auto detailing). It could be an everyday word like Target or Jack in the Box, or something totally made up like Kudzu or Liquis Design.
Beverly Kidd dishes about social media
I attended a Gangplank Brown Bag lunch presentation today given by Beverly Kidd discussing “social media through an old media lens.” She didn’t attempt to school us all on any groundbreaking social media topics, but rather gave us an inside perspective on how she has found incredible value with social media, mainly twitter.