By now you hopefully understand that your business should have some sort of Web presence. These days, customers and clients are looking for YOU and you need to be accessible. Putting your business in the phone book doesn’t cut it anymore and in reality, the Web has replaced these old school methods with tools like Google, Facebook and Yelp. Now we can type in key words and find exactly what we’re looking for with an abundance of information, images and reviews that give us a pretty solid impression about who we’re dealing with.
So what kind of impression are you giving people who find you? Are you even findable? Here are some surefire tips to get you noticed:
When was the last time your business took a good look in the mirror since first starting out? I know, you think I’m talking crazy, but businesses are like people, who grow, change and refine their identity over time. When you started your business you probably came up with a logo and business cards and hopefully a Web site that communicated all the things you hoped your business would be… kind of like when parents dress their kids a certain way until they start dressing themselves.
I truly walked away from the #SMAZ event a smarter person. I’ve been using and working with social media since before all the hype, but with the hype, comes LOTS more to keep up on. Here are some of my key takeaways from Social Media AZ (#SMAZ). Also, if you attended the event or can add to my notes below, please do so!
It sounds so negative, but it could be useful. Ponder your brand for a second. What does it mean to you? What do you think it means to others? Then think about how the four Ps of marketing (product, promotion, price and placement) fit into your audience perception. Did you ever consider that each generation will relate to your brand differently, and thus, your marketing and promotional efforts as well?
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If you’re our fan on 
When starting a new business, the first thing to do is name the new baby. Like a first child, some business owners name their company after themselves such as 
I attended a 
It used to be that when I ordered fast food, I received what I wanted (hopefully) in a rather plain paper bag with little more than the franchise’s logo. Today though, it seems the formerly quiet bag is talking back to us. Witty and humorous, the packaging lends itself to possessing its own unique personality.
Some businesses will struggle with their image. They think about their clientele, how they will be perceived and their overall look. This is all very important, unless your brand becomes as uncertain as you are about those things. Such uncertainties can lead to 