I recently attended a ginormous event titled Get Motivated put on by THE biggest names around. My favorite speakers were Kurt Warner and Rudy Guiliani. Here’s a quick overview of some key points those gentlemen made that stuck with me and I think will not only make me a better business person, but a better person in general.
Kurt Warner, Retired NFL
Kurt talked a lot about being a competitive person. In fact, he told a story about playing video games with his six-year-old son and dominating the kiddo. Then, his son would get up and get his wife and she’d enter the room with those eyes that said “Do you really have to be so competitive with your six-year-old son?” To her silent query he responds, “Well, he’s going to have to learn about loosing someday and why shouldn’t it be in the comfort of his own home with someone who cares about him?”
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Posted in Small business, Team Liquis
Change and evolving have been on my mind lately. Andy recently asked us to answer 2 questions about Liquis. Why us, why right now ? After reading our answers I thought wow, not only can we answer these questions in the first place, but we have good answers! However, I felt a bit left out. I keep records and books in order and balance. Has my position evolved? I have been entering past clients and projects into a new project management application that our design director, Brad, has custom built to better suit our needs.
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Posted in Project Management, Small business, Team Liquis
After reading Seth’s Blog post that poses the questions, “Why us, why now?” … It got me thinking. According to Seth, those questions are the only thing between you and a sale. Really? I never really thought about it that way before. Then I started to think, what is it about Liquis that has kept us in the game? More importantly, what is it about us that has resulted in an especially busy season for us currently? Here’s what I came up with…
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Posted in Marketing, Project Management, Small business, Team Liquis
I truly walked away from the #SMAZ event a smarter person. I’ve been using and working with social media since before all the hype, but with the hype, comes LOTS more to keep up on. Here are some of my key takeaways from Social Media AZ (#SMAZ). Also, if you attended the event or can add to my notes below, please do so!
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Posted in Branding, Marketing, Small business, Social Media, Team Liquis
It sounds so negative, but it could be useful. Ponder your brand for a second. What does it mean to you? What do you think it means to others? Then think about how the four Ps of marketing (product, promotion, price and placement) fit into your audience perception. Did you ever consider that each generation will relate to your brand differently, and thus, your marketing and promotional efforts as well?
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Posted in Branding, Marketing, Small business
Measuring the impact of how social media affects your business profits or brand reputation could very well be the most sought after report of any business in a time when viral buzz = sales.
Not long ago public relations efforts were solely gauged by press clippings from good old fashioned mags and rags and then calculations involving the publication’s circulation stats gave you numbers of impressions. Now, with a large part of publicity efforts being focused on social media, how the heck can you gauge results at all? Well, like any clipping report, it’s not going to be 100 percent accurate, but I think someone is going to think of something to get it pretty darn close… According to David Berkowitz, we’re already there.
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Posted in Marketing, Small business, Social Media
Happy New Year! Hello 2010! What a fun celebration time. However, for those of us who are business owners, the New Year rings in that the inevitable tax season is coming up. Ugh! Where do I begin?
I by no means am a CPA but I do ready the books and reports for our Liquis CPA. The end of the year is a good time to assess your financial status and future goals.
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Posted in Small business
I have recently installed the Dropbox file sharing tool and it has continues to blow me away. Dropbox is easy to set up and very easy to use, and too good not to share! So let’s get into it…
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Posted in Marketing, Project Management, Small business, Stuff
You know what a vision board is, right? Well, the great thing about a vision board is that it’s a visual representation of all your hopes and dreams and when you look at it frequently, you become subconsciously focused. Although most often used for obtaining personal goals, this concept can also be applied to companies in order to realize their brand and direction. more…
Posted in Branding, Marketing, Small business, Team Liquis
If you’re our fan on Facebook or get our Quarterly Liquiscene newsletter, you have already been tuned into this, but I think it’s just too good not to share again here.
There are some really neat tools out there that can help you find out what cyberspace is saying about you, your business, your product or anything else that pertains to your work. Utilizing these tools are a great way to discover public opinion as well as give you the opportunity to respond to conversations that involve you.
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Posted in Branding, Marketing, Small business, Social Media
Yup, this is my messy home office taken as-is for this post. I raised the question today via Twitter asking how many computers a person needed and it turns out I’m not a rarity to own two computers accompanied by the backup of my trusty Blackberry. In fact, that seems to be the norm and many saw the need for multiple computers to be somewhat of a negative, but still, others were quite proud of their multi-computing selves.
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Posted in Small business, Stuff
A lot of people are on social media sites like Facebook, Twitter and more, but what a lot of people don’t know is that these can all be very valuable business tools. The point of social media is to be, well, social. You have to actively and regularly participate in the conversations and make sure to contribute your expertise as well. So what does that have to do with your business? Well, it’s building a network of relationships, and let’s face it, people tend to do business with people they know. Think of social media as a virtual game of golf with a potential client, business partner or someone who might even have something valuable to help YOU.
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Posted in Marketing, Small business, Social Media
When starting a new business, the first thing to do is name the new baby. Like a first child, some business owners name their company after themselves such as Garcia Express and Craigslist. Others use a play on words like Curl up and Dye (salon) and Sharp Bodyz (auto detailing). It could be an everyday word like Target or Jack in the Box, or something totally made up like Kudzu or Liquis Design.
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Posted in Branding, Small business
I attended a Gangplank Brown Bag lunch presentation today given by Beverly Kidd discussing “social media through an old media lens.” She didn’t attempt to school us all on any groundbreaking social media topics, but rather gave us an inside perspective on how she has found incredible value with social media, mainly twitter.
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Posted in Branding, Marketing, Small business
When I came across these mini cards I couldn’t stop thinking of cool ways Liquis and our clients could use them. The possibilities seemed endless! These mini cards come from Moo and what makes them universal is not only their size and surprising durability, but the capability to make each card unique with a different design.
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Posted in Marketing, Small business