When I heard that 1 out of 5 local kids go to bed without enough to eat, I felt physically sick. To me, that is unacceptable. I thought about my son, pictured here, and how that must feel as a parent… knowing you can’t give your child a basic need. Then, when I heard I have a chance to do something about it with the help of the Arizona Hunger Campaign, my husband and I decided we were going to help orchestrate a significant donation. The next thing we knew, Liquis Design was on board and we now have a small army stepping up to impact that horrible statistic as we prepare to fill up an entire trailer with food… maybe two! But we need YOUR help. Please consider joining this cause and sharing the information with others.
It’s been forever since I’ve made an appearance here! The truth is we’ve all been burning the midnight oil at Liquis HQ because there’s lots of fantastic projects going on. The reason I bring this up is because… drum roll please… … … we’re hiring! We’ve only got a couple more days to accept resumes so if you know anyone who’s interested, have them check out the details on the AIGA Arizona website…
By now you hopefully understand that your business should have some sort of Web presence. These days, customers and clients are looking for YOU and you need to be accessible. Putting your business in the phone book doesn’t cut it anymore and in reality, the Web has replaced these old school methods with tools like Google, Facebook and Yelp. Now we can type in key words and find exactly what we’re looking for with an abundance of information, images and reviews that give us a pretty solid impression about who we’re dealing with.
So what kind of impression are you giving people who find you? Are you even findable? Here are some surefire tips to get you noticed:
This pic shows how we go about putting a mockup together… It all starts with some pencil (and a lot of erasers) until we’ve got a solid idea and then Brad works his magic. Okay… so down to the nitty gritty. Here’s how we do things around here:
As inspired by a client of ours, who did this very thing, I decided to document my own photocommute! Because I don’t live carefree like he does and am dependent on my trusty SUV… My photos are not as nice, but man, this is a wonderful city!
When was the last time your business took a good look in the mirror since first starting out? I know, you think I’m talking crazy, but businesses are like people, who grow, change and refine their identity over time. When you started your business you probably came up with a logo and business cards and hopefully a Web site that communicated all the things you hoped your business would be… kind of like when parents dress their kids a certain way until they start dressing themselves.
As the official design sponsor for IABC Phoenix, we were given the opportunity to say a few words about ourselves before introducing the presenters at the March luncheon… this is what we came up with:
Yeah, I said it, but we know it’s only for right now. Google is a massive force, but that is why we should take notice of what’s happened here. For those of you who are still writing off Facebook when it comes to marketing your business or brand, maybe you should think twice. Yes, fostering a Fan Page takes time and energy, but your fans are your low hanging fruit. AND, your fans’ friends are the best kind of potential client because now you have a third party endorsement.
Someone referred me to www.howsociable.com for online “stats.” I was intrigued, but wasn’t quite sure what to make of it when I got in there and was given a number for the Liquis visibility score. We were given a 34, but out of what and what does that mean? Don’t get me wrong, it was totally fun to see those little twinkling circles in anticipation of my result… kind of like that feeling you get when tallying up your results for one of those silly magazine quizzes. But, just like the latter, I was met with disappointment at the realization that it isn’t real.