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My takeaways from Social Media AZ #SMAZ

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by Andy Ptacek, Marketing Director

IMG_0748I truly walked away from the #SMAZ event a smarter person. I’ve been using and working with social media since before all the hype, but with the hype, comes LOTS more to keep up on.  Here are some of my key takeaways from Social Media AZ (#SMAZ). Also, if you attended the event or can add to my notes below, please do so!

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Generational Profiling

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by Andy Ptacek, Marketing Director

i_want_my_mtvIt sounds so negative, but it could be useful. Ponder your brand for a second. What does it mean to you? What do you think it means to others? Then think about how the four Ps of marketing (product, promotion, price and placement) fit into your audience perception. Did you ever consider that each generation will relate to your brand differently, and thus, your marketing and promotional efforts as well?

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Measuring social media efforts

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by Andy Ptacek, Marketing Director

Measuring Social MediaMeasuring the impact of how social media affects your business profits or brand reputation could very well be the most sought after report of any business in a time when viral buzz = sales.

Not long ago public relations efforts were solely gauged by press clippings from good old fashioned mags and rags and then calculations involving the publication’s circulation stats gave you  numbers of impressions. Now, with a large part of publicity efforts being focused on social media, how the heck can you gauge results at all? Well, like any clipping report, it’s not going to be 100 percent accurate, but I think someone is going to think of something to get it pretty darn close… According to David Berkowitz (sorry folks, the link broke since I wrote this), we’re already there.

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Merry Christmas and Happy New Year!

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by Andy Ptacek, Marketing Director

LiquisChristmas09_02Our sincerest happy wishes as you celebrate this holiday season. May your hearts be full of love and your celebrations full of meaning. It’s easy to get wrapped up in the hustle bustle of it all, but this time of year is short so soak it up!

 

The Liquis Team

Best Free File Sharing Tool Around – Dropbox.com

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by Brad Ball, Design Director

dropbox_logo

I have recently installed the Dropbox file sharing tool and it has continues to blow me away. Dropbox is easy to set up and very easy to use, and too good not to share! So let’s get into it…

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Developing a visual brand with a plan

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by Andy Ptacek, Marketing Director

What Liquis Means copyYou know what a vision board is, right? Well, the great thing about a vision board is that it’s a visual representation of all your hopes and dreams and when you look at it frequently, you become subconsciously focused.  Although most often used for obtaining personal goals, this concept can also be applied to companies in order to realize their brand and direction.   Read More »

What we're thankful for

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by Jackie Wolfe

thanksgivingThis Thanksgiving, we at Liquis, are thankful for our amazing clients. We are a family business and our clients are an extension of that.

Our clients help us push the limits, become better and expand our creativity. We wouldn’t be here without them! 

So happy Thanksgiving to our big fat Liquis family!   Thanks for helping us get off the ground, grow and look toward the future.

Cool tools for electronic and social media tracking

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by Andy Ptacek, Marketing Director

SM toolsIf you’re our fan on Facebook or get our Quarterly Liquiscene newsletter, you have already been tuned into this, but I think it’s just too good not to share again here.

There are some really neat tools out there that can help you find out what cyberspace is saying about you, your business, your product or anything else that pertains to your work. Utilizing these tools are a great way to discover public opinion as well as give you the opportunity to respond to conversations that involve you.

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Neat jQuery examples and tutorials… Yay!

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by Brad Ball, Design Director

jQueryBlogImagejQuery is a JavaScript library that allows Web designers and developers to incorporate simple animations, handle events and add AJAX interactions with just a few lines of code. One of the main benefits, besides the use of more efficient code, is that designers/developers can incorporate more information into a Web page and still keep the aesthetics of a clean and snappy interface. To find out more on how to use and incorporate jQuery into your web projects start here. I have also included some links to examples and tutorials to what I feel are very useful jQuery tools below. Let the fun begin!

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Phoenix Design Week begins!

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by Andy Ptacek, Marketing Director

phxdwWPAll of us here at Liquis are getting anxious for the inaugural Phoenix Design Week to commense tomorrow. We have a busy schedule ahead attending exhibits and conferences and luckily a few new client meetings in between. I’m thinking all of this creativity will have a positive impact on upcoming work and I know we’re all excited for the challenge.

In light of Phoenix Design Week, we’ve not only put together this fun video as part of the event’s 12 Seconds promo, but we also gave our own Web site a revamp so we can put our best face forward and represent!

Stay tuned, we look forward to sharing some take aways from the event in upcoming posts.