It may rock to you, but what are other people saying? You should ask them. The reason is, sometimes you can be too close to the website to see where it may be lacking.

Now, this advice does come with a disclaimer. There are always going to be people who pick things apart to a fault, but the general idea is to get a broad consensus that includes the opinions of people new to the website who could be potential customers. You could ask relevant friends and family or even take it one step further and ask for feedback on your Facebook page or other customer communication methods. In general, here are some questions you might pose:

1. Read More »

It seems like I unsubscribe to something almost daily either because I never actually subscribed to it or because I’m not thrilled with the content. You see, people only subscribe to newsletters they believe they will benefit from. Of course they want to stay up to date on what you’re up to, but if that’s all you’re offering, your readers will soon get board and jump ship. After all, you’ve only got a few seconds to capture their attention from the inbox. What to do? Read More »

1. Make your copy (verbiage) readable. Almost conversation-like at the level of your audience.

2. Use real photos. Not cheesy stock photos, real photos of you and your staff that are more than just smiling headshots. Show off your flair.

3. Show off your penmanship. For example, you can use images of your actual handwriting for things like your name on a bio or contact page.
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If it’s been eons since you took a look at your website and other marketing materials as a whole, there’s no better time than now to kick off the new year in style. Let your customers know you take your business seriously and you are a professional in tune with what your business stands for.

Okay, so maybe you DO take your business seriously and you ARE a professional in tune with what your business stands for, but don’t you think your customers should know that too? Others perceptions of your business have a lot to do with how its presented to them. Read More »

To all of you celebrating this holiday season we wish you all the best it has to offer! To make sure you don’t miss a beat, here are the top 10 must-dos between now and New Years:

1. Grab some hot cocoa and take a stroll to look at Christmas lights in a ritzy neighborhood and wave to people like you live there too.

2. Dress your dog up in costume. If you don’t have a dog, dress up your car.

3. Elf yourself.

4. Ladies, get a festive pedicure. Gentlemen, sport your holiday ties.

5. Strategically place yourself under mistletoe as often as possible.

6. Attend an ugly sweater party and really go for that winner’s prize. Hey, somebody has to win.

7. Don’t let the eggnog go to waste.

8. Hit the after-Christmas sales for next year’s festive decor.

9. Don’t take the lights down just yet, you got them up late after all.

10. Make sure you’re not in the bathroom when the clock strikes 12 on New Years. There are no re-dos!

Okay so your sweet grandma should be able to use your website, but a teenager should want to read it. They way we talk, read and understand things has changed a lot… and rather quickly. People don’t want to take the time to understand verbiage, they want to skim it and be stimulated visually… especially the younger generation.

So how do you keep their eyes on the message? Here are a few tips:  Read More »

Our annual Charity ‘n’ Chow pancake breakfast is back and this year you picked the charity… Crisis Nursery. This will be the second time this event has benefited Crisis Nursery and we are proud to do it.

So how does the event work? Basically you show up with an in-kind donation and we feed you for free at this holiday-style shindig. Fun, easy and festive!

Find out more and RSVP on our Facebook event page. See you there!

It’s true. We have the best jobs ever because of you!

This is one big thankful shout out to all our clients, fans, followers and friends. Have a happy and full thanksgiving!

From the bottoms of all our hearts,
The Liquis Crew

P.S. Who isn’t hungry for pumpkin pie right now?

First things first. As a business you must understand your audience. Knowing crucial things about your audience-base has everything to do with the marketing strategies behind design.

Before you get started on your next promotional piece or website updates, take a moment to honestly ponder these questions: Read More »

You shouldn’t steel photos from Google Images or the like for marketing purposes, that’s bad. As an alternative, we’ve rounded up a short list of the best free photo websites with limited use restrictions.

Feel free to add your own favorites!

Dreamstime
Stock Xchng
Flickr Creative Commons
Free Digital Photos
Veer