Well, mostly the difference has to do with how you plan to use your logo. Here are simple explanations with samples:

Logotype / Word Mark

This type of logo would be best suited for a company where signage plays a huge roll in their brand visibility. Another reason a company might want a logotype or word mark logo is its placement among other busy content that is regularly seen by the customer or even just brand simplicity.

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In this paper-free, tech-savvy world we’ve come to adore, business cards have sort have been left in the dust. They haven’t evolved much and I’m tempted to concluded that most people just enter the info into their smart phones and toss the business cards we work so hard on beautifying.

But what if there was a way to make your business card interactive, something people wouldn’t mind having at their fingertips? That’s where QR codes come in and all the awesome ways you can use them on a business card.

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We officially celebrate our three year anniversary on MONDAY! Holy smokes! Thank you to all of our loyal clients, friends and family for making this a reality… We wouldn’t be here without you.

To mark this milestone we giving away the biggest Liquis Loot ever… $88.08 (Get it? Because we started 8/8/08) to Mastro’s! Can you believe it?! I secretly hope the winner takes me. Anyway… if you want to get in on the Mastro’s action all you have to do is post a photo to our Facebook wall that includes yourself and one of Goldie‘s friends (AKA a fish of some sort) and have as many people like it as possible. The poster with the most likes, wins! Check out the official rules to make sure you’re doing it right and good luck!!!

We don’t think this cool little button got the hype it deserved. Maybe it’s because LinkedIn didn’t do a fantastic job of telling us how it works. I had heard about it, but I didn’t think I needed anything beyond the generic share button I already had until I happened to stumble upon the ShareIn button on Social Media Examiner. In an instant I was sharing relevant content as my status update, with PR and social media groups of mine and a LinkedIn connection I knew would specifically be interested in the info… all in little popup window. How cool is that?

Okay so now your wondering why I would want to do that and more importantly, why it’s important for a blog to allow its readers to do that.

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As you already know, our design director and general manager are getting hitched! The wedding is July 17 in Newport Beach and the whole office is taking a road trip. Of course we’ll be taking this opportunity to “get our tan on” the rest of the week, but don’t fret, we’ll back. If you have an emergency, please call 911, otherwise leave us an email or voicemail and we’ll return your message when we get back to the office. Okay don’t call 911, we’ll have our smart phones and will get back with you if you have a design emergency.

Surfs up!

Do you know an awesome cause with a not-so-awesome website? Help us spread the word about this year’s call for entries going on from now until September 9, 2011.

The winner, determined by public vote, will get a full-fledged, pro bono website by yours truly.  The best part is there’s no lengthy writing or entry requirements… we’re visual people you know!

Entrants just need to submit a video less than 2 minutes in length and a simple form, that’s it! Make sure you stay up to date by visiting the A Cause to Design Web page frequently.

Do you know an awesome cause with a not-so-awesome website? Help us spread the word about this year’s call for entries going on from now until September 9, 2011.

The winner, determined by public vote, will get a full-fledged, pro bono website by yours truly.  The best part is there’s no lengthy writing or entry requirements… we’re visual people you know!

Entrants just need to submit a video less than 2 minutes in length and a simple form, that’s it! Make sure you stay up to date by visiting the a CAUSE to design Web page frequently.

First, let’s start off with why you’re NOT blogging… no time, I can’t think of anything to write about, yada yada yada. But do those roadblocks outweigh benefits like, positioning your business as the industry expert, getting the word out about special promos and events, giving your business humanity and perhaps most importantly, giving your business a MUCH larger web presence? That’s right… Every time you write a relevant blog post, Google likes you a little more.

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When you start out with a new business, brand guidelines may be a little far out for you to think about just yet because you’re still figuring out your core identity and how that looks. A great way to develop consistency in your identity is to create a book that encompasses various conceptual and visual aspects.

Here’s an example of an identity book we created for our client, Hot Corner Connect. We were hired to name, brand and create a membership website for the new company. In creating this book, our purpose was to give the client something tangible and whole that they could refer to for consistency within the brand as the company grows. It’s certainly not as complete as brand guidelines are, but it’s a great place for a new business to start.

To create your own identity book, here is a list of items you will want to include:

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When you’ve hired a design company for identity design, make sure you leave with what you paid for… Your design files! The majority of our clients only have JPEG or PDF files of their logo. This just doesn’t cut it! Other file types and variations are needed for Web design, advertisements, collateral… You get the picture.

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