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5 Ways to suck people in with your home page

Posted on
by Andy Ptacek, Marketing Director

 

It’s an art that revolves around five best practices. Here they are in no particular order:

1. Organized content

Understand what exactly your viewers are looking for – This can be achieved by checking out your analytics. Also, what important thing do you want them to know about that they’re missing? Finally, understand many repeat visitors know exactly how and where to find what they’re looking for. It’s important to catch first timers with really crisp home page content.

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How Liquis began

Posted on
by Brad Ball, Design Director

I was an application analyst for Abrazo Health with degrees in Web design and development, my passion. I continued to climb the corporate ladder while Andy, our marketing director and daughter of my lady friend, started bringing me in on freelance design jobs through HMA Public Relations.

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5 Creative Easter Egg Designs

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by Andy Ptacek, Marketing Director

If you’re just a little more creative than the average Easter egg artist, we appreciate you! check out this fun list-o-inspiration:

1. Celebrity portraits

Creative Easter Eggs Read More »

Top 5 problems with websites

Posted on
by Brad Ball, Design Director

This post addresses the top 5 challenges of owning a website… and solutions, because that’s the part we love.

1. Technology changes and I can’t afford to keep up with it all.

True that. Major browsers such as Safari, FireFox, Chrome and Internet Explorer are constantly updating which can affect how your website displays. Plus, the way we use the Internet evolves, such as the drastic increase of mobile Web surfers.

So what’s the solution? First off, make sure your website is built with the latest coding languages, which currently is HTML5 and CSS3. Another way to make sure your website is built for tomorrow, is by implementing responsive design.

Responsive design makes viewing your website on any mobile device or screen size simple and beautiful. This means the design displays differently depending on the screen size it is being viewed on, instead of just shrinking. Here are some great samples of responsive design to visually understand how this works.

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My brand? I never thought about that before…

Posted on
by Andy Ptacek, Marketing Director

If you ever said that, you’re not alone. There are many times when we go into a discovery meeting and as soon we start discussing a client’s brand, we get a blank stare.

Don’t beat yourself up. Unknowingly you have already developed a brand for your company, now it’s just a matter of understanding it and making intentional changes if needed.

So what IS your brand?

It’s that feeling your company evokes in your customers. It’s everything all rolled into that one perception. Everything your clients have heard, seen or experienced about your company.

What it’s NOT is your services. It’s beyond concrete information about your company or employees, but rather, what does the entire experience mean to your customer’s perception of your company?

It’s easy to overwhelm your audience which really puts that perception at risk. That’s why it’s so important to be focused and most importantly, consistent.

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A theory about Green in honor of St. Patty

Posted on
by Brad Ball, Design Director

Yes, there is such a thing as color theory. In fact, many people base their entire career around analyzing the feelings evoked by colors thus defining specific meanings associated with that color.

If you’re starting a new business or re-branding, you might want to consider these color concepts. To start off, here’s a theory about Green:

Green is a member of the “Cool Colors” which also include blue and purple. It’s no shocker that green is a “down-to-earth” color that is often reflective of nature. But dig deeper, and green can evoke feelings of harmony and balance. It has the same calming effect of blue, but gains the energy of yellow.

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Basic WordPress Admin Cheat Sheet

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by Andy Ptacek, Marketing Director

The back end of every WordPress website is a little different depending on customizations and when you last updated. However, there are a few evergreen items outlined below that can help you manage your WordPress website…

Content Editor

Copy (verbiage): You may type verbiage right into the editor or copy and paste from another source. When pasting verbiage, ALWAYS use the clipboard button with the T to copy in as plain text. This will eliminate any formatting issues on your website, although you will have to bold, italicize, hyperlink and possibly add spaces between paragraphs once pasted in. Once your copy is in place, you can further format using the buttons above the content box. If your bottom row of buttons mysteriously disappears, click on the button that looks like a little keyboard (it’s called the “Kitchen Sink” button) and your bottom row of buttons will appear again.

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Looking for expert guest bloggers

Posted on
by Brad Ball, Design Director

Are you a creative expert? We want to pick your brain! Email Andy, our marketing director, if you are interested in contributing a guest blog that relates to Web and graphic design.

Perhaps copywriting tips, photography do’s and don’ts, how to choose color palettes, etc.

We look forward to sharing your expertise!

Don’t just assume your website rocks

Posted on
by Brad Ball, Design Director

IsThisCoolIt may rock to you, but what are other people saying? You should ask them. The reason is, sometimes you can be too close to the website to see where it may be lacking.

Now, this advice does come with a disclaimer. There are always going to be people who pick things apart to a fault, but the general idea is to get a broad consensus that includes the opinions of people new to the website who could be potential customers. You could ask relevant friends and family or even take it one step further and ask for feedback on your Facebook page or other customer communication methods. In general, here are some questions you might pose:

  1. Read More »

Is your newsletter worth subscribing to?

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by Andy Ptacek, Marketing Director

NewsletterIt seems like I unsubscribe to something almost daily either because I never actually subscribed to it or because I’m not thrilled with the content. You see, people only subscribe to newsletters they believe they will benefit from. Of course they want to stay up to date on what you’re up to, but if that’s all you’re offering, your readers will soon get board and jump ship. After all, you’ve only got a few seconds to capture their attention from the inbox. What to do? Read More »