When you start out with a new business, brand guidelines may be a little far out for you to think about just yet because you’re still figuring out your core identity and how that looks. A great way to develop consistency in your identity is to create a book that encompasses various conceptual and visual aspects.
Here’s an example of an identity book we created for our client, Hot Corner Connect. We were hired to name, brand and create a membership website for the new company. In creating this book, our purpose was to give the client something tangible and whole that they could refer to for consistency within the brand as the company grows. It’s certainly not as complete as brand guidelines are, but it’s a great place for a new business to start.
To create your own identity book, here is a list of items you will want to include: