When was the last time your business took a good look in the mirror since first starting out? I know, you think I’m talking crazy, but businesses are like people, who grow, change and refine their identity over time. When you started your business you probably came up with a logo and business cards and hopefully a Web site that communicated all the things you hoped your business would be… kind of like when parents dress their kids a certain way until they start dressing themselves.

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As the official design sponsor for IABC Phoenix, we were given the opportunity to say a few words about ourselves before introducing the presenters at the March luncheon… this is what we came up with:

Yeah, I said it, but we know it’s only for right now. Google is a massive force, but that is why we should take notice of what’s happened here. For those of you who are still writing off Facebook when it comes to marketing your business or brand, maybe you should think twice. Yes, fostering a Fan Page takes time and energy, but your fans are your low hanging fruit. AND, your fans’ friends are the best kind of potential client because now you have a third party endorsement.

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Someone referred me to www.howsociable.com for online “stats.” I was intrigued, but wasn’t quite sure what to make of it when I got in there and was given a number for the Liquis visibility score. We were given a 34, but out of what and what does that mean? Don’t get me wrong, it was totally fun to see those little twinkling circles in anticipation of my result… kind of like that feeling you get when tallying up your results for one of those silly magazine quizzes. But, just like the latter, I was met with disappointment at the realization that it isn’t real.

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I recently attended a ginormous event titled Get Motivated put on by THE biggest names around. My favorite speakers were Kurt Warner and Rudy Guiliani. Here’s a quick overview of some key points those gentlemen made that stuck with me and I think will not only make me a better business person, but a better person in general.

Kurt Warner, Retired NFL

Kurt talked a lot about being a competitive person. In fact, he told a story about playing video games with his six-year-old son and dominating the kiddo. Then, his son would get up and get his wife and she’d enter the room with those eyes that said “Do you really have to be so competitive with your six-year-old son?” To her silent query he responds, “Well, he’s going to have to learn about loosing someday and why shouldn’t it be in the comfort of his own home with someone who cares about him?”

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Change and evolving have been on my mind lately. Andy recently asked us to answer 2 questions about Liquis. Why us, why right now ? After reading our answers I thought wow, not only can we answer these questions in the first place, but we have good answers! However, I felt a bit left out. I keep records and books in order and balance. Has my position evolved? I have been entering past clients and projects into a new project management application that our design director, Brad, has custom built to better suit our needs.

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After reading Seth’s Blog post that poses the questions, “Why us, why now?” … It got me thinking. According to Seth, those questions are the only thing between you and a sale. Really? I never really thought about it that way before. Then I started to think, what is it about Liquis that has kept us in the game? More importantly, what is it about us that has resulted in an especially busy season for us currently? Here’s what I came up with…

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I truly walked away from the #SMAZ event a smarter person. I’ve been using and working with social media since before all the hype, but with the hype, comes LOTS more to keep up on.  Here are some of my key takeaways from Social Media AZ (#SMAZ). Also, if you attended the event or can add to my notes below, please do so!

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It sounds so negative, but it could be useful. Ponder your brand for a second. What does it mean to you? What do you think it means to others? Then think about how the four Ps of marketing (product, promotion, price and placement) fit into your audience perception. Did you ever consider that each generation will relate to your brand differently, and thus, your marketing and promotional efforts as well?

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Measuring the impact of how social media affects your business profits or brand reputation could very well be the most sought after report of any business in a time when viral buzz = sales.

Not long ago public relations efforts were solely gauged by press clippings from good old fashioned mags and rags and then calculations involving the publication’s circulation stats gave you  numbers of impressions. Now, with a large part of publicity efforts being focused on social media, how the heck can you gauge results at all? Well, like any clipping report, it’s not going to be 100 percent accurate, but I think someone is going to think of something to get it pretty darn close… According to David Berkowitz, we’re already there.

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