Comments on: What’s in a name? http://www.liquisdesign.com/blog/whats-in-a-name/ Liquis Design is a Phoenix website design and graphic design company in Phoenix. Visit our blog to see what’s hot in design, marketing and small business! Sat, 31 Jul 2010 14:10:50 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: ScribeDevil http://www.liquisdesign.com/blog/whats-in-a-name/comment-page-1/#comment-90 ScribeDevil Wed, 16 Sep 2009 22:31:26 +0000 http://www.liquisdesign.com/blog/?p=428#comment-90 When I launched my ASU sports blog, I wanted to choose a name that would appeal to the most hardcore Sun Devil fans. I wanted it to be a kind of winking way of saying, “Yeah, I’m hardcore too.” (I also wanted to avoid running afoul of the university’s brand police!) After compiling a list of names I thought would appeal to my target audience, I chose <em>Echo from the Buttes</em>. I liked it for three main reasons. First, it’s a key lyric in the ASU fight song that isn’t obvious to outsiders. Second, the name doubled as a call-to-action for readers seeking to sound off on ASU sports. And finally, I liked how the name tied into the visual of A mountain (one of two said buttes) for the blog’s banner/logo. So that’s that. It was a fun exercise! When I launched my ASU sports blog, I wanted to choose a name that would appeal to the most hardcore Sun Devil fans. I wanted it to be a kind of winking way of saying, “Yeah, I’m hardcore too.” (I also wanted to avoid running afoul of the university’s brand police!)

After compiling a list of names I thought would appeal to my target audience, I chose Echo from the Buttes. I liked it for three main reasons. First, it’s a key lyric in the ASU fight song that isn’t obvious to outsiders. Second, the name doubled as a call-to-action for readers seeking to sound off on ASU sports. And finally, I liked how the name tied into the visual of A mountain (one of two said buttes) for the blog’s banner/logo.

So that’s that. It was a fun exercise!

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