What if the question was asked this way… Do you think it’s important for people to inherently know they’re in the right place when they choose to visit your social media platforms? I think so, don’t you?
Or if they stumble upon your social media page and you successfully get them to your website, don’t you think they should again know they made it to the right place to avoid confusion in this no-time-for-nonsense age of the Web?
That is why branding is so important; and almost just as important as branding itself, is consistancy. Every social media platform has different variables of what is customizable and what is not, but take advantage of those opportunities to use a consistnat background, image, logo and/or identity element to create a consistant brand experience.
Here are some samples of how to make this happen…