Okay so your sweet grandma should be able to use your website, but a teenager should want to read it. They way we talk, read and understand things has changed a lot… and rather quickly. People don’t want to take the time to understand verbiage, they want to skim it and be stimulated visually… especially the younger generation.

So how do you keep their eyes on the message? Here are a few tips:  Read More »

                                                                                                                                                                                                Copywriters know that “they” are the Associated Press. What did they change? Well, due to frequent misuse they have changed Web site to website. This is a case of if you can’t beat ‘em, join ‘em!

Here’s what the editor had to say:

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When I first put together the copy for the Liquis Web site, I noticed all the other Web designers used the term “website” when describing their business, which is the most common spelling and capitalization for the word. I knew from consulting my AP Stylebook that it should be spelled Web site because it is from the root World Wide Web, but frankly, nobody’s following the rules! I’ve also commonly seen Website – a blend of both. Read More »