If it’s been eons since you took a look at your website and other marketing materials as a whole, there’s no better time than now to kick off the new year in style. Let your customers know you take your business seriously and you are a professional in tune with what your business stands for.

Okay, so maybe you DO take your business seriously and you ARE a professional in tune with what your business stands for, but don’t you think your customers should know that too? Others perceptions of your business have a lot to do with how its presented to them. Read More »

First things first. As a business you must understand your audience. Knowing crucial things about your audience-base has everything to do with the marketing strategies behind design.

Before you get started on your next promotional piece or website updates, take a moment to honestly ponder these questions: Read More »

You might not know where to start in this foreign world of Web and graphic design, but be assured you’re not alone! A good place to start is to first think about what you hope to get out of the project. What are your end goals for the project?

Then, make sure to ask potential designers these questions once they too are aware of your project goals to see who fits the bill: Read More »

In this paper-free, tech-savvy world we’ve come to adore, business cards have sort have been left in the dust. They haven’t evolved much and I’m tempted to concluded that most people just enter the info into their smart phones and toss the business cards we work so hard on beautifying.

But what if there was a way to make your business card interactive, something people wouldn’t mind having at their fingertips? That’s where QR codes come in and all the awesome ways you can use them on a business card.

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When you’ve hired a design company for identity design, make sure you leave with what you paid for… Your design files! The majority of our clients only have JPEG or PDF files of their logo. This just doesn’t cut it! Other file types and variations are needed for Web design, advertisements, collateral… You get the picture.

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It’s *almost* perfect because nothing man-made is ever perfect, so that’s the first step… It’s okay to be human! Now, let’s say you have this awesome idea and want to bring it to life on the Web. What to do? Here’s how we would help you through the process…

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The font you use for marketing materials says a lot to the masses about you.  If you use a font like Papyrus or Comic Sans, you’re probably getting made fun of… Just sayin. Take heed the advice of your designer for acceptable and up-and-coming fonts.

It’s not just a battle between marketers and designers pushing the fresh fonts and the consumers holding on to the overused fonts, it’s really a battle of raising the standard or giving in. Fonts have a job to do, a message to portray and a responsibility to resonate. Whether it’s body text or a wordmark logo, there is a purpose behind your designer’s choices and don’t hesitate ask what that is. We get a kick out of talking shop to interested clients.

Now, for a little font humor, here’s Comic Sans Man!

Strait from the horse’s mouth… here’s all the goods:

Today is the start of Phoenix Design Week! Exhibits will be open from 10-6PM at Sitewire, Air and Co+Hoots.

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It’s true. You can have the most beautifully designed website in the whole world, but as soon as you start adding things that weren’t there before, you can really start to look lame fast if you’re not careful. Here at Liquis we were running into this exact problem. We were struggling on where to put the info for our A Cause to Design program on the home page and soon realized it didn’t fit.

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When we meet with clients in the discovery phase we take LOTS of notes and learn everything that needs to take place within the functionality and identity requirements in order to develop a stellar mockup and work plan. We were getting along just great, but I knew we could be streamlining the process. Thus, our Discovery Worksheets were created. We have used them a handful of times and so far they are working out fabulously. Not only do the worksheets help us organize our notes, but the questions give the meeting a flow or at least a systematic starting point.

If you ever hire us to create a website for you, these are some questions to expect. If you are a Web designer, feel free to grab this info an make it your own:

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