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First things first. As a business you must understand your audience. Knowing crucial things about your audience-base has everything to do with the marketing strategies behind design.
Before you get started on your next promotional piece or website updates, take a moment to honestly ponder these questions: Read More
Want to do something unique this year that will make your customers think, “Wow! They really ARE cool! I should buy from them again.”
Well look no further. All it takes is to stand out from the crowd, in a good way, that’s branded to YOU. Easy, right? Not really. But if you put on your thinking cap, brainstorm with your staff and check out these cool ideas below, you’re sure to come up with something stellar.
Note: You can also click on each image for their source and more info.
You might not know where to start in this foreign world of Web and graphic design, but be assured you’re not alone! A good place to start is to first think about what you hope to get out of the project. What are your end goals for the project?
Then, make sure to ask potential designers these questions once they too are aware of your project goals to see who fits the bill: Read More
Well, mostly the difference has to do with how you plan to use your logo. Here are simple explanations with samples:
This type of logo would be best suited for a company where signage plays a huge roll in their brand visibility. Another reason a company might want a logotype or word mark logo is its placement among other busy content that is regularly seen by the customer or even just brand simplicity.
In this paper-free, tech-savvy world we’ve come to adore, business cards have sort have been left in the dust. They haven’t evolved much and I’m tempted to concluded that most people just enter the info into their smart phones and toss the business cards we work so hard on beautifying.
But what if there was a way to make your business card interactive, something people wouldn’t mind having at their fingertips? That’s where QR codes come in and all the awesome ways you can use them on a business card.
When you’ve hired a design company for identity design, make sure you leave with what you paid for… Your design files! The majority of our clients only have JPEG or PDF files of their logo. This just doesn’t cut it! Other file types and variations are needed for Web design, advertisements, collateral… You get the picture.
Is it this OR that… or this AND that?
Do you have specific criteria or do you just want the design firm to give you the right “vibe.” What is that vibe? Do you expect formal or casual?
How do you know you can trust them to do what you need them to do? Do you have long term goals with the design firm?
Of course you don’t have to answer ALL of these questions, but we really want to know your perspective.
It’s *almost* perfect because nothing man-made is ever perfect, so that’s the first step… It’s okay to be human! Now, let’s say you have this awesome idea and want to bring it to life on the Web. What to do? Here’s how we would help you through the process…
Keep your font collection fresh with these above average free font resources:
Feel free to add your own!
~Peace and love
The font you use for marketing materials says a lot to the masses about you. If you use a font like Papyrus or Comic Sans, you’re probably getting made fun of… Just sayin. Take heed the advice of your designer for acceptable and up-and-coming fonts.
It’s not just a battle between marketers and designers pushing the fresh fonts and the consumers holding on to the overused fonts, it’s really a battle of raising the standard or giving in. Fonts have a job to do, a message to portray and a responsibility to resonate. Whether it’s body text or a wordmark logo, there is a purpose behind your designer’s choices and don’t hesitate ask what that is. We get a kick out of talking shop to interested clients.
Now, for a little font humor, here’s Comic Sans Man!
Brad, Design Director
// 623.239.3674
Andy, Marketing Director
// 623.239.3672
Somebody to point you in the right direction
// 623.239.3680
