Liquis Design https://www.liquisdesign.com Fluid Creativity... Solid Results Fri, 26 May 2017 00:15:21 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 Does your website listen? https://www.liquisdesign.com/does-your-website-listen/ https://www.liquisdesign.com/does-your-website-listen/#respond Tue, 23 May 2017 00:42:14 +0000 https://www.liquisdesign.com/?p=10772 When we have a message to get across, we tend to pile it on from every different angle in every different way… bombarding the visitor with information they might not...

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When we have a message to get across, we tend to pile it on from every different angle in every different way… bombarding the visitor with information they might not have come for. Overwhelmed, they move on to another website that can hopefully answer their questions.

So how can your website “listen” to these invisible questions?

Make sure your website isn’t telling visitors what YOU want them to know, but rather what THEY want to know.


Is your website helpful or bossy?
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The best way to figure out what your customers want to know, is to understand your customer and tailor your message to them.

The first problem for many is right here, because they are talking to their industry, not their customer.

Make a list of 5-10 of your best customers and see what commonalities they have or why you consider them your best customer. What kinds of questions do they ask? What kinds of products or services are they most interested in?

This exercise can even help you create a persona of your customers who you can “speak” to with the content or arrangement of your website.

Find out how most people move through your website.

This is as easy as installing Google Analytics (free) and taking a look. What pages pull them in? Where do they go? How long are they spending on different pages. Where to most people drop off? This kind of information can help you figure out where your content is lagging or where the user experience could improve.

Watch a candid friend move through your website with two intents.

  1. How they would decide if you’re legitimate.
  2. Look for the answer to their biggest question.

See what they hover their mouse over… where they pause and what they pass over. Take note and ask them why.

Also, find out what information they were hoping to find, but didn’t. Maybe it was there, but not where they looked. If that’s the case it may as well not exist if it’s not findable.

Most importantly, how long did it take them to reach your contact info? Were they compelled enough to click to see what happens next?

Like all good things, getting better at this is a journey.

What works for one audience does not work for everyone else’s audience. You’ll have to keep checking in on your analytics and make it a point to look at your website with fresh eyes from time to time.

Have anything to add to this post? Tell us in the comments.

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6 ways to increase website traffic in 2017 https://www.liquisdesign.com/6-ways-to-increase-website-traffic-in-2017/ https://www.liquisdesign.com/6-ways-to-increase-website-traffic-in-2017/#respond Fri, 14 Apr 2017 20:02:19 +0000 https://www.liquisdesign.com/?p=8962 Looking to increase traffic to your website? There are several easy and effective things you can do to start driving more people to your website. In this article we will...

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increase website traffic

Looking to increase traffic to your website?

There are several easy and effective things you can do to start driving more people to your website. In this article we will go over some of the ways you can enhance your message and increase traffic to your website or blog. 

For a long time “if you build it, they will come” was an Internet meme. It was a sarcastic twist on the idea that many folks had, and still have today, that if you build a website and put it up on the Internet, people will come and buy your products and services.

And, well, that’s just not how it works.

At Liquis Design, we focus on building awesome websites for small businesses and we find that there’s still a bit of “if you build it, they will come” floating around.

Building a great website that gets attention, helps visitors navigate your products and services, has the right flow, and the right call to action elements, is critical.


Effective websites: get attention, help visitors navigate, and have the right call to actions.
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But it’s simply not enough.

Thinking about what your customers want and need before they get to your site is an important part of building a website that keeps customers engaged.

First, here are 3 things you can do to improve your message and increase traffic:

 

1. Discover your perfect customer.

Knowing who you are selling to and narrowing that focus to specific types of buyers or visitors will help shape the content and images on your website.

Understanding your perfect customer will also help guide your marketing efforts.

If you are struggling with this then it’s time to get some help or feedback. Not targeting a perfect customer in every aspect of your website, means your online asset isn’t doing its best work for you.

Here is a great tool for creating your customer personas: xtensio

2. Discover who you are.

As important as it is to know your customer, it is equally important to know your own business.

What do you stand for? What are your values? How do they translate on your website?

When a visitor comes to your website they are looking to solve a problem or answer a question. It’s important to have the solutions and answers, but how you present that information is also a key factor.

We, as consumers, want to buy from people and businesses we like and trust. Beyond that we look for places that match our needs.


We, as consumers, like to buy from people and businesses we like and trust.
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You can buy diamond earrings at a Zales in the local mall or you can buy diamond earrings at one of those “by appointment only” places where the parking lot is filled with Bentleys. But unless the tone, content, and imagery support the brand, you might show up in your Bentley at Zales or you might show up in your Pinto at Tiffany’s.

Consumers look for clues to guide them. Most consumers want to be at a place that understands their specific needs, which could include style or price.

3. Discover your message

Your tagline isn’t enough to let visitors know what you are about.

Visit the Zales’ website and then the Tiffany’s website and you’ll get a feel for the difference in message.

Knowing who your customer is, and who you are, will guide the look and feel of your website as well as the content and tone. So how are you communicating with your visitors? This is critical if you hope to keep visitors on your site and engaged.

Knowing what you want to say and how you want to say it requires attention, especially when all we have at our disposal are text and images to make a great impression.

Now that we’ve figured out the presentation part, how do we get them to come to the site? Putting up an epic website simply isn’t enough.

Here are 3 ways to start driving more traffic to your website:

1. SEO – Search Engine Optimization is a must-have for your website.

SEO helps people find you when they searching Google or another search engine. When it comes to SEO, there are general tactics and local tactics.

Many brick-and-mortar style businesses need local customers. The whole world isn’t a customer for them, so having a great local SEO plan in place will make it easier for people in their area to find them.

2. Newsletters – Email newsletters are really popular. You’ll find that most large businesses use them frequently.

You’ve probably got several sitting in your in-box. Sending email messages to your customers and visitors is a great way to keep your products and services top-of-mind.

Even if a prospective customer doesn’t have time to visit your site every day or week, they can stay engaged with specials, sales, or product content.

An email newsletter can be easy to implement and doesn’t need to be filled to the brim with new content every time. Introducing a new product, sharing a great article, announcing an event, or showing pictures of your last event are great ways to keep in touch.

We recommend free newsletter systems like MailChimp to our clients. It’s easy to setup, comes with user-friendly templates, and embeddable forms you can put right on your website tostart building that list.

Don’t forget to checkout our post on “What makes a good newsletter?“, and download our free Ebook – “22 Must Have Newsletter Strategies” for more e-newsletter tips.

3. Snail-Mail – The digital age has created lots of ways to keep in touch with your customers and the cost can be very low.

But don’t discount good old-fashioned snail-mail.

Sending a catalog, postcard, flyer, or card may be thrown into the junk mail pile, especially around the holidays.

The best way to stand out when sending physical mail is to send personalized cards. Sending a personal note now and again to your best customers with relevant information will set you apart and deepen your relationship with them. You can also raise interest with a bright envelope or bulk to peek interest of what’s inside.

We’ve covered three ways to enhance your message + three ways to get traffic.

Tackling each one is a good way to start your business building plans for 2017.

Make 2017 epic! Stay tuned for our “more complete” repeatable 4 step process to driving more traffic to your website.

Have anything to add to this post? Tell us in the comments.

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Small projects made savvy AND thrifty. https://www.liquisdesign.com/small-website-and-graphic-design-projects-made-savvy-and-thrifty/ https://www.liquisdesign.com/small-website-and-graphic-design-projects-made-savvy-and-thrifty/#respond Thu, 06 Apr 2017 18:30:07 +0000 https://www.liquisdesign.com/?p=10472 One of our members asked me the other day, “what are the most requested items from other members?” It took me a second to think about it because our clients...

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One of our members asked me the other day, “what are the most requested items from other members?”

It took me a second to think about it because our clients are so diverse. Truth be told, we have restaurant members who use thier membership to update menu items, we have book authors who request professional designed graphics for social sharing, and medical professionals who rely on us for their monthly e-newsletters. The requests are always really diverse.

It just goes to show how unique our clients are as well as their journeys to their goals. There is definitely no one-size-fits all around here.

Still, in an effort to answer that particular member’s question, I cornered the design team and they blurted out a bunch of items that included the following.

  • Social media graphics
  • Graphics for specials, sales, or holidays
  • Email marketing design and set-up
  • Adding new website content
  • Designing and developing Ebooks
  • Setting up lead captures for various downloadable content
  • Mobile optimizatoin
  • Video or photo editing
  • Help with website hosting or website security
  • Content development for blog posts and email marketing

I think this gives a realistic view of what we can accomplish for our members and how over time, their requests evolve as they do.

For more ideas on what sort of things we handle for our members (which is really whatever they ask for), click on the image below.

Have anything to add to this post? Tell us in the comments. 

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How to make clients love you. https://www.liquisdesign.com/how-to-make-clients-love-you/ https://www.liquisdesign.com/how-to-make-clients-love-you/#respond Wed, 05 Apr 2017 06:20:02 +0000 https://www.liquisdesign.com/?p=10455 This piece of paper has been up in our office since we’ve had one. And has moved with us twice. On one hand, our core value has always been to “help.”...

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This piece of paper has been up in our office since we’ve had one. And has moved with us twice.

On one hand, our core value has always been to “help.”

On the other, we know that we could never live up to that value unless our clients found us as helpful as we thought we were. What does it matter if we think we did a good job and our client is unhappy? Nada.

So after years of keeping this gem to ourselves, I wanted to share these tried and true tips that are still working for us today.

1. Don’t be on time, be early.

If you’re aiming to run early and something comes up (which it always does), it will save you from being late or under prepared.

2. Communicate clearly and frequently.

Clients like to know what’s going on. By setting expectations along the way as well as providing points of reference up front, you’re setting everyone up for success.

3. Over deliver. 

Nickel and diming is for the faint of heart. It’s for the ones who don’t see the big picture. The ones who don’t really care. What a terrible way to live your life… and do “business.”

4. Listen.

We know it’s hard when your plate is full to take that 45 minute phone call or reply to the 10,000th email when all you want to do is get the job done – but remember – listening is a big part of your job too. You can’t do your best work without being a faithful sounding board for your client.

5. Take an active interest in their success.

By taking the time to learn what gets your client excited – and helping them win – you become a true asset and difference maker which is a tough bond to break.

6. Appreciate the work and don’t gripe.

Busy is not good, it’s great! Change your perspective and try to remember those times when work was less abundant. Then, when you go through those slow times, try to put your feet up and enjoy it a bit. Attitude is everything.

7. Answer your phone.

Nothing is more annoying to a client than a consultant they can never consult. Always pick up, even if it’s to say you have to call them back. It will make them feel important.

8. Present your work.

Set up the big moment and make it an experience that gets your client excited about your hard work.

9. Learn to take criticism.

We aren’t helping at all if we can’t achieve what the client wants. A professional opinion should always be given, but it shouldn’t become a breaking point in the project. Balancing your best work with difficult client input is a challenge to be welcomed.

10. Come through in a bind.

Saving the day is always a good way to win loyal clients. This kind of thing usually never happens at a convenient time, but being the “go-to” person for the job is what keeps us in business, right?

Have anything to add to the post? Tell us in the comments!

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I’ve got a new WordPress website. Now what? https://www.liquisdesign.com/ive-got-a-new-wordpress-website-now-what/ https://www.liquisdesign.com/ive-got-a-new-wordpress-website-now-what/#respond Fri, 10 Mar 2017 20:44:30 +0000 https://www.liquisdesign.com/?p=10376 Once you’ve had a chance to take a step back and look at what you’ve got, then what? How do you keep your website safe from hackers? How can you use...

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Once you’ve had a chance to take a step back and look at what you’ve got, then what?

How do you keep your website safe from hackers?
How can you use it as a marketing tool?
How do I update the menu or create new pages? 

These are biggest questions our clients have once they’ve had the chance to marinate on their website going live. So we’ve compiled a few short lists of related considerations so you can make the most out of your WordPress website right from the get go.

Security

  • Install a security plugin. But do your research. We recommend iThemes Security.
  • Update all your plugins and the WordPress core as available. This is the best way to protect yourself long-term.
  • Occasionally back up your website. Because you can never be too prepared.

Marketing

  • See what people are doing on your website and where they are coming from. A simple Google Analytics installation makes this possible.
  • Gather contacts or opt-ins. This can be done with Gravity Forms and Mail Chimp integrations for a seamless user experience.
  • Gate your content or downloads. Gather contacts who are truly interested in what you’ve got in exchange for their contact information so you can nurture leads into customers.
  • Share your content the right way. You’d be surprised at how many people have trouble sharing their content. Something that will help is making sure you utilize the “featured image” in you blog posts. This is the photo that will show up when the link to your post is shared. Then it’s just a matter of copy and pasting the post link into the platforms that you want to share on. Our favorite tool for sharing content is Buffer so you don’t have to be tied to your computer 24-7.
  • Categorize your blog posts for perusers. Make it easy for visitors to stick around and check you out with organized blog posts so they can easily find what they are interested in.
  • Double dip with video. Use Facebook, Vimeo or YouTube to upload your video and let your website access it from there, saving you from a slow loading page. This not only gets your video out to more viewers, but helps your website run faster and ensures compatibility with whatever browser the visitor is using like Safari, Firefox, Chrome and Internet Explorer.

Change ups

  • Update the navigation menu. Just do this in the menu section. No need to update the page names individually.
  • Add new pages. WordPress makes this easy, but make sure to update the menu if you want it to show up in the navigation.
  • Create landing pages. All you have to do here is add a page, update the link address and Shazam! You’ve got a landing page for your promo.
  • Create event pages. Speaking of events, there are tons of cool event plugins to check out that will simplify your life. Make sure to read the reviews to find the most tried and true for what you’re looking to acheive.
  • Sell stuff. Adding a shop can be a bit more tedious, but if you’re up for the challenge there are great plugins for that too!

Have anything to add to this post? Tell us in the comments. 

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The website investment. https://www.liquisdesign.com/the-website-investment/ https://www.liquisdesign.com/the-website-investment/#respond Tue, 28 Feb 2017 21:31:47 +0000 https://www.liquisdesign.com/?p=10325 Mindset plays a big role in the success of your business. Entrepreneurs know there is always a cost of doing business. For sake of perspective, we can put these costs...

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Mindset plays a big role in the success of your business.

Entrepreneurs know there is always a cost of doing business. For sake of perspective, we can put these costs into just two categories: bills and investments.

When we think of “the cost of doing business,” such as a bill, we want it on the cheep.  We want our overhead to be less so our profit is more, because that’s smart, right?

To the average number cruncher, that makes sense. But to the entrepreneur, who is the heartbeat of the business, there is gray where others see black or white.

Do you see the gray?

It’s important you do because every penny spent outside of rent should be considered as an investment… a consideration of cost to benefit. It’s smart to look for a deal, but what about when it comes to something that pays off over time… like a logo or a website.

Unfortunately, some people don’t see the long-term benefits of well thought out and professional work by experienced experts.

They know they need these things, but they don’t realize that the caliber of work represented in a logo, website, or other visual marketing piece, will make or break the legitimacy of the business and it’s probability for long-term success.

This can be true for any aspect of your business that has the potential to set you apart from your competitors… like certain equipment or things that are imperative to your customer’s experience.

Notice I said “imperative.” Don’t go “over-investing,” because that’s just over-spending.

Perhaps the bigger questions is, how important is it that your customers come back or want to refer your business? What is that worth in dollars?

Have anything to add to this post? Tell us in the comments. 

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Homepage content ideas. https://www.liquisdesign.com/homepage-content-ideas/ https://www.liquisdesign.com/homepage-content-ideas/#respond Thu, 09 Feb 2017 18:37:17 +0000 https://www.liquisdesign.com/?p=10284 What type of content should you have on your website homepage? While this varies depending on your goals and what you want website visitors to DO on your website, there...

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pablo

What type of content should you have on your website homepage?

While this varies depending on your goals and what you want website visitors to DO on your website, there are definitely some rules of thumb that you can start with.

Company description.

This should be a one-liner that can be used as an attention grabbing headline. It should be your most barebones company description capturing both the heart and hard facts about what you do.

Supporting content to your business objective.

How do you want your website to impact your business? Is it to gain more leads, enhance your reputation, create trust, show legitimacy?

List your objectives out from most important to least and you will essentially shape the “user experience” of your website with your leading business objective most apparent on the home page with the help of imagery and supporting content.

Funnel to important pages.

Finding your contact page from the home page should be extremely easy, not just from the header, but maybe the footer and perhaps through a relevant call-to-action.

There could be other pages that make sense to funnel your visitors to based on your business objectives such as a portfolio teaser that links to view all, testimonials that link to a credibility page, etc.

Think about what kind of journey you want to take your visitors on, but remember they have a very short attention span.

Call-to-actions.

This is more than a simple link. Call-to-actions are carefully worded requests for action by way of a click, collecting data, signing up for something, etc.

If your most important objective is to cultivate leads, a newsletter sign-up would be an example of a soft sell to this objective, while a free quote contact form would be a hard sell version.

There are many ways to grab your visitors’ attention and inspire action based on your needs. Remember, you don’t need to be just like your competitors. Be better.

Checkout our homepage to see how we’ve implemented these concepts ourselves. See how we tell the viewer who we are, and how we funnel our traffic to our web design services.

Have anything to add to this post? Tell us in the comments. 

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Replace those old fonts with these fresh alternatives. https://www.liquisdesign.com/replace-those-old-fonts-with-these-fresh-alternatives/ https://www.liquisdesign.com/replace-those-old-fonts-with-these-fresh-alternatives/#respond Wed, 01 Feb 2017 21:31:56 +0000 https://www.liquisdesign.com/?p=10242 You might think a font switch is a small thing, but it changes everything. You may even be perceived as more authentic if there’s that subtle something separating you from...

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pablo-10You might think a font switch is a small thing, but it changes everything. You may even be perceived as more authentic if there’s that subtle something separating you from the crowd.

The common fonts listed below are paired with refreshing alternatives that are FREE Google Fonts.


Out:

2000px-Comic_Sans_font.svg

 In:

patrickhandarchitectsdaughter


Out:

brushscript

In:

lobster

pacificoregular


Out:

2000px-Arial_font.svg

In:

montserrat robotoregular


Out:

Times_New_Roman_font.svg

In: 

Garamond_font.svg playfairdisplay


Out:typewriter

In:
overpassmonoregular
robotoslab


Out:

papyrus

In:

Maybe just steer clear 😉


Have anything to add to this post? Tell us in the comments. 

 

 

 

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How to get started with blogging. https://www.liquisdesign.com/how-to-get-started-with-blogging/ https://www.liquisdesign.com/how-to-get-started-with-blogging/#respond Wed, 04 Jan 2017 19:52:07 +0000 https://www.liquisdesign.com/?p=10219 When I talk to clients about blogging, most of the time they are super intimidated. It’s hard to believe with all the social sharing these days that people aren’t more...

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pablo-5
When I talk to clients about blogging, most of the time they are super intimidated. It’s hard to believe with all the social sharing these days that people aren’t more adapt to writing or marketing, if you will, whether it be personal or professional.

The two types of successful bloggers.

Some bloggers get a following simply because they are super relatable and people want their content on a personal level.

Other bloggers find success because they become industry leaders with useful articles and a trusted reputation after years of legit content.

Either way, it takes time so don’t get discouraged.

Stay in the game.

Even if you don’t get the following or interaction you hoped for, every blog post you write is making an impact on your website rankings. Google sees you as an authority for having so much content and you become more findable by organic searches. Pretty cool! So keep it up Chuck.

Now that you’ve got your mind made up to blog with abandon, let’s explore how to make the most of each post.

  1. Content: Write about topics that people would pay to know about, but give it to them for free.
  2. KISS: Keep it Simple (or Short)… I won’t call you names with the last S. You’ll know you’re doing this right if it’s not a chore to proof read. If you don’t want to read it twice, others won’t want to read it once.
  3. Readability: So you have a killer topic that requires some lengthly writing. It’s okay to break rule number two if you make it skimmable – I mean easy to read – with title sections, bullet points, etc.
  4. Findable. Help others find your posts organically in searches by giving your blog post more “authority.” By simply linking to big/popular websites in your content, google thinks you roll together and you become more important by association. So if you mention a popular brand or site, hyperlink it up!
  5. Call to action. Someone reads your post, now what? Give them an option to stay connected with a newsletter signup, contact form, or funnel them into a sales page that can help them based on the content you gave them.

These five easy steps are a solid start to blogging success. You’ll find your groove along the way, I promise.

blogcta_contentmarketing

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How to start a new website. https://www.liquisdesign.com/how-to-start-a-new-website/ https://www.liquisdesign.com/how-to-start-a-new-website/#respond Thu, 01 Dec 2016 21:56:17 +0000 https://www.liquisdesign.com/?p=10209 The reason most websites fail before they start is the daunting task of content. Many people find it difficult to look at a blank screen and write content for imaginary...

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getting started with your website

The reason most websites fail before they start is the daunting task of content. Many people find it difficult to look at a blank screen and write content for imaginary pages and areas that don’t yet exist. What many of these people end up doing is forcing their content into pre-designed layouts that don’t really work for their business or marketing goals. Then there’s the lack of professionalism that further thwarts their efforts to launch a new business or revamp an old brand. That’s a lot of wasted effort if you ask me.

Breaking down your content.

The honest truth is, content is king. No doubt you’ve heard this before and I can totally understand how much non-writers despise this notion, but it’s the truth.

Content is what drives the purpose of your website and makes it WORK for you. Think of it this way:

Whatever you want people to know + Whatever you want them to do = The blueprint for your website design.

Developing your site map.

The site map will consist of all the pages relevant to your blueprint. The site map will also include your navigation menu and dictate the journey of your visitors.

Start with deciding what pages you think you need. This is your site map.

Now look at that list and see if there’s any pages you can combine. A lot of times people unnecessarily duplicate information or send visitors on a wild goose chase though their extensive navigation menu. Make it easy for people to find what they came for.

Next, start with pages like “about” and “contact” that are more straight forward.  Continue on with your other pages and save the home page for last.

The home page should display credibility and call to action to your most desired areas of interest.

Once you’ve laid out your content, go back and look for ways to take your visitors on journeys to desired ares of interest.

For example, if a visitor lands on your “about” page and your goal is to capture a warm lead, creating an area that enforces your credibility with testimonials accompanied by a call-to-action is a great way for them to either get in touch instantly or sign up to receive future updates, a free trial, etc.

Such call-to-actoins or links will be unique to each page and your marketing goals.

Asking for help.

We get it. Writing from scratch and visualizing a visitors journey on your website can be a daunting task. So if you need help, we’ve got you covered. We can even turn bullet points and scattered thoughts into an organized site map with compelling content that inspires action.

blogcta_contentmarketing

Have anything to add to the post? Tell us in the comments!

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