Liquis Design http://www.liquisdesign.com Fluid Creativity... Solid Results Thu, 02 Jul 2015 23:20:37 +0000 en-US hourly 1 http://wordpress.org/?v=151 Google says, “Go mobile or else!” http://www.liquisdesign.com/google-says-go-mobile-or-else/ http://www.liquisdesign.com/google-says-go-mobile-or-else/#comments Thu, 04 Jun 2015 22:58:31 +0000 http://www.liquisdesign.com/?p=8653 Or else what, Google?! Basically, what Google is saying is that if your website is not mobile friendly, you will drop to the bottom of search lists for mobile users. This is...

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Or else what, Google?!

Basically, what Google is saying is that if your website is not mobile friendly, you will drop to the bottom of search lists for mobile users.

This is a really big deal because all of your competitors with responsive websites are going to beat you to new customers. That means you’re loosing money. Dang, Google!

What’s a responsive website?

A website that’s “responsive” automatically re-arranges your images and content to be easily accessible for mobile web users; AKA, people on smart phones, tablets and other gadgets. Here’s a great example of responsive design from one of our clients, the International Surfing Association. Notice how the menu changes and the content becomes stacked so mobile web users can simply scroll to see everything. This makes finding the most important information really easy… even for people with big fingers.

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Is mobile traffic really that big of a deal? 

Only if you like to be relevant – and I’m assuming you do. Check out this infographic we found on Smart Insights. About 80 percent of Internet users own a smart phone… and they use it to browse the Web 80 percent of the time! That’s huge. Have you checked your analytics lately to see how many mobile Web users are getting to your website? Hopefully the stats are similar to the graph below.

desktop-vs-mobile-most-popular-devices-2015-550x719

 

Have anything to add to this post? Tell us in the comments. 

 

 

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Be an expo expert. http://www.liquisdesign.com/be-an-expo-expert/ http://www.liquisdesign.com/be-an-expo-expert/#comments Fri, 22 May 2015 21:59:48 +0000 http://www.liquisdesign.com/?p=8608 We all know websites are king in terms of marketing. After all, it’s the online hub for all of your marketing efforts. It’s where people look to find out what you’re...

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We all know websites are king in terms of marketing. After all, it’s the online hub for all of your marketing efforts. It’s where people look to find out what you’re all about.

BUT, are people even looking? How do you drum up interest outside of online marketing? Person-to-person networking is still important. Belonging to a networking group is a great way to be involved with and build relationships with certain groups of people. That alone might be extremely beneficial, but have you ever tried mixing it up with fresh faces at an expo?

I know, booooorrrrriiiiiing. But that’s why you should do it. Just imagine it… a huge room of 8 foot tables with black tablecloths and banners. Then there’s you. You’re the purple cow.

I can tell you from experience that Liquis has always had a great return on investment by purchasing space at local expos. Talking with people and making leads is what everyone is there to do, make it work for you!

Here are 5 tips for expo success:

  1. Have a remarkable booth. If you’re a small business you can take a budget friendly approach – like we did by bringing our office to the expo! Oh, and banners, they’re so 1999. Get 3D with your signage for real curb appeal. If you’re a big brand with a marketing budget, check out our friends at Highway 85 Creative.
  2. Have some collateral. Make sure you have plenty of business cards and marketing materials that might interest visitors. We’d recommend not covering your table with them as that can be  both expensive for you and overwhelming to visitors, however, have them easily accessible for anyone who might want really want them. And, as always, make sure all your materials are branded and easy to read. Remember, these days people don’t like to read as much as they like to look at pictures and graphics.
  3. Collect collateral. Have a system that will allow you to re-connect with interested visitors to your booth. We use a fish bowl method to collect business cards. Partly because it keeps them all tougher and partly because sometimes people just like to toss their business cards at every exhibitor and this makes it easy for them. We’ll make notes on the back of the business card to help us make a more personal connection when we follow up. Meaningful dialogue is good and making sure you have a way to follow up is important.
  4. Offer exclusive incentives. Maybe a drawing for a steep discount?  Maybe even all the entrants get a small, neat free-be if they decide to become a client or customer of yours just for stopping by your booth? Maybe you have a mini golf set and holes-in-one get some cool swag? Get creative and have fun! People will literally line up for awesome incentives.
  5. Talk to everybody. Don’t hide behind your booth on your cell phone. Stand up, make eye contact, smile and chit chat. Even network with the exhibitors next to you. Making “expo friends” is import because everyone is in the mood to make connections and even direct traffic your way if the opportunity arises.

Ready to give an expo a go?

Look for a reputable, repeat expo that you know will get some great foot traffic. Take a chance, rock it, and make business happen.

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Meet Jessie! http://www.liquisdesign.com/meet-jessie/ http://www.liquisdesign.com/meet-jessie/#comments Tue, 21 Apr 2015 16:17:39 +0000 http://www.liquisdesign.com/?p=8099 The post Meet Jessie! appeared first on Liquis Design.

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So there’s this new girl at Liquis. She’s pretty cool and talented to boot. It’s easy to talk shop all the time, but we wanted to find out who the real Jessie is. What makes her tick. Where does her inspiration come from. And most importantly, if she could be any animal, what would she be??? 

What was your most embarrassing moment?

Actually its pretty hard to embarrass me I think. Even if its a time when I should probably should be embarrassed I tend to just think its funny.

What gets you excited about Web development?

I really like being in the world of technology at the time that we are in right now, because I know that my profession is just going to keep growing constantly and I will get to continue to learn and grow along with it. This field is incredibly interesting and there will always be something new to learn.

If you were an animal, what would you be?

Lemur? Those guys are pretty neat.

Any guilty pleasures?

I definitely have a mild addiction to Hot Cheetos. When I go to a store or a gas station it is a serious struggle for me not buy them every time. A good part of the time I definitely give in to my temptation.

If you weren’t in the design industry, what do you think you would be doing instead?

When I was in school for design I also had a part time job working with children with autism. I had the opportunity to learn a lot about speech therapy, behavioral therapy, and occupational therapy. The best days were when I got to do occupational therapy with the kids. It was a challenging job mentally and emotionally but it was incredibly rewarding. If I wasn’t doing design I would probably have pursued Occupational Therapy.

Recently, I’ve started practicing yoga which has become another passion of mine. It is one of my goals to visit India and practice there to learn and grow. Eventually I would like to build my knowledge and skill level to be able to teach others.

What gets you excited about design?

I get inspired when I can really delve into a project and create something that is beautiful and that I’m proud of. I love the design process itself. Everything from the initial brainstorm to the final outcome and all the bumps in between. The ability to make a client feel happy and proud of the design I created makes it all worth it to me.

When you retire and look back on your career, what do you want to stand out?

I want people to recognize me for my design aesthetic. I want to create work that inspires others.

What’s your all-time favorite movie?

The Lion King, no question. My sister and I spent many a summers day watching that movie when we were little.

What is the best quality you admire in others?

I admire people who are driven no matter the odds. I love people who are passionate about what they do and when they talk about it they have a spark in their eye. People who inspire others around them to be better just by being themselves.

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Thank You notes are still remarkable. http://www.liquisdesign.com/thank-you-notes-are-still-remarkable/ http://www.liquisdesign.com/thank-you-notes-are-still-remarkable/#comments Tue, 22 Apr 2014 23:31:31 +0000 http://www.liquisdesign.com/?p=4953 Do you take time as a representative of your company to write hand written thank you notes? What warrants a thank you note? Is it worth the time and money...

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madpropsDo you take time as a representative of your company to write hand written thank you notes? What warrants a thank you note? Is it worth the time and money to actually buy the stationary, get out a pen, and write something personal? Definitely.

When a personal note comes in the mail, especially at work, it makes the recipient feel special. That alone can make a lasting impression. But when you couple that with a sincere acknowledgment of their kindness or hard work, well that’s remarkable.

Here are is a short list of the circumstances that would welcome a thank you note:

 

 

Strengthening current customer/client base

  • A new client
  • A finished project
  • A helpful liaison

Strengthening internal relationships

  • A successful project 
  • A job well done
  • An acknowledgment of going above and beyond

Earning new customers/clients

  • A first meeting 
  • A positive interaction you’ve had with them or their company

 

And of course… anytime a gift is sent to you.

Check out these 5 handwritten thank you notes that earned 5 loyal clients.

Has a thank you note ever earned you a client? Have you ever decided to work with someone after they’ve sent you a thank you note?

 

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Ever thought about keeping a work journal? http://www.liquisdesign.com/ever-thought-about-keeping-a-work-journal/ http://www.liquisdesign.com/ever-thought-about-keeping-a-work-journal/#comments Wed, 26 Mar 2014 05:00:16 +0000 http://www.liquisdesign.com/?p=4917 I know it sounds a little crazy at first, but you spend so much of your life working, why wouldn’t you journal about it? There’s so much to say, reflect...

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JOURNAL-4I know it sounds a little crazy at first, but you spend so much of your life working, why wouldn’t you journal about it? There’s so much to say, reflect on and learn about your work life/self.

If you’re a business owner or decision maker think about what a useful tool this can be. Looking back on entries before and after big transitions can be helpful when making new decisions.

On the other hand, sometimes it’s just fun to reminisce. “Remember when I was ready to throw in the towel?” “Or that year we exceeded our goals?” “The way I used to feel about this project that turned out to be a huge success?”

It’s also therapeutic. Even thought it’s a work journal, it’s still private. Say what you don’t want to say out loud. Get it off your chest and problem solve. “I think we’re coasting and I’m scared about what’s next.” “If only I could uncover that next big idea, where should I look, who should I talk to?” This kind of rawness frees the weight you carry about certain problems and when you’re writing, you tend to think critically about it. Who knows, you could solve your biggest problems before you finish a single journal entry.

I challenge you to keep a journal for one week. See what it can do for you, and your business.

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More perks for clients. http://www.liquisdesign.com/more-perks-for-clients/ http://www.liquisdesign.com/more-perks-for-clients/#comments Tue, 18 Mar 2014 22:56:56 +0000 http://www.liquisdesign.com/?p=4906 Did you know all of our past and present clients are invited to be part of an exclusive Facebook group for brainstorming and collaborating on marketing ideas? Pretty cool huh?!...

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doingthingsDid you know all of our past and present clients are invited to be part of an exclusive Facebook group for brainstorming and collaborating on marketing ideas? Pretty cool huh?! This is a new concept so if you’re a past client and not in the group please join us here: https://www.facebook.com/groups/712157722128659/

The clients of Liquis Design are some of the smartest, most growth-oriented business leaders out there. How do we know? When we talk shop with other design agencies, our client stories are WAY different than theirs. Our clients are thinking ahead, are invested in the success of their marketing platforms and have big goals.

By bringing together all of the industry leaders, startups and creative thinkers that embody our client roster… the sky is the limit!

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Welcome Douglas! http://www.liquisdesign.com/welcome-douglas/ http://www.liquisdesign.com/welcome-douglas/#comments Sat, 08 Mar 2014 03:59:28 +0000 http://www.liquisdesign.com/?p=4901 Say hello to the newest member of the Liquis team! Douglas is a super fun, super interesting dude that you should really get to know. Feel lucky if he ends...

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photo-12Say hello to the newest member of the Liquis team! Douglas is a super fun, super interesting dude that you should really get to know. Feel lucky if he ends up on your project! 

What was your most embarrassing moment?

When I was in about the 5th grade my school was adopting uniforms and was having a “fashion night” for all the parents to get a glimpse of the new dress code along with ordering from the company. My teacher asked me if I could walk down the cat-walk with the new uniform, I immediately said no and she showed great disappointment so I cried, a lot. 

What gets you excited about Web development?

What excites me the most about web development is that every time you begin a new project you are starting with a blank white page. With this page it is your job to fill it with beauty using the tools and techniques from the past as well as discovering new methods that will be the best solution for your design.

If you were an animal, what would you be?

I’ve asked my girlfriend this question in the past, her response was an anglerfish. If she says so it must be right.

Any guilty pleasures?

McDonald’s Hot-n-Spicys, I can’t be doing myself any favors by eating them but they’re delicious!

If you weren’t in the design industry, what do you think you would be doing instead?

I honestly do not know, I’ve always done things that were along the lines of design. In high school I did a lot of drafting and architecture, and I would spend hours following Photoshop tutorials for fun during the nights. I got really lucky to find out you can do similar things and get paid for it. Most of my hobbies are loosely related to design, lettering, drawing, rock climbing, and slacklining.

I know you probably read slacklining and rockclimbing and think “How in the world does that relate to design?”. Well, rockclimbing, especially bouldering, is essentially a problem written in stone, it is your job as a climber to design a solution for your unique circumstance (no two bodies are identical) and execute it. I believe design is a mindset more so than a verb.

What gets you excited about design?

The part of design that excites me the most is the “white boarding phase” the huge “what ifs”. I like that during this phase I can ask outlandish ‘what ifs’ and not feel like I’m wasting time daydreaming. It’s exciting to watch everybody throw out their ideas which then spawn other ideas which then lead to more ideas!

Who was your role model growing up?

I can’t remember having a role model growing up as I really didn’t pay much attention to the world as a child. Somebody I look up to now is Joe Rogan.

When you retire and look back on your career, what do you want to stand out?

I want people to look back at things I’ve accomplished and claim “I had too much time on my hands” because I believe that phrase is synonymous with having dedication.

What’s your all-time favorite movie?

American Psycho is a good one.

What is the best quality you admire in others?

Work-ethic and suave hair.

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Free fun for the family that helps local homeless stay warm. http://www.liquisdesign.com/free-fun-for-the-family-that-helps-local-homeless-stay-warm/ http://www.liquisdesign.com/free-fun-for-the-family-that-helps-local-homeless-stay-warm/#comments Fri, 06 Dec 2013 14:06:48 +0000 http://www.liquisdesign.com/?p=4881 Every holiday season since our existence, Liquis Design has partnered up with an army of local small businesses in the name of charity. What started out as a small pancake...

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gropshot

Every holiday season since our existence, Liquis Design has partnered up with an army of local small businesses in the name of charity.

What started out as a small pancake breakfast outside our office with a couple plastic tables, has turned into a sponsored patio event with face painting, bounce house, ice custard treats and even Paleo pancake options!

If you’re looking for something to give you that warm and fuzzy feeling this year, join us for “Charity ‘n’ Chow” on Saturday, December 14th from 9:30 – 11:30 am! All you need to do is bring a used or new blanket donation for Central Arizona Shelter Services and enjoy free food and fun for the whole family!

Get all the details, RSVP, and invite your friends on the Facebook event page. Cheers!

bradbruce

macie

 

 

 

 

 

 

 

 

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5 years of thankful. http://www.liquisdesign.com/5-years-of-thankful/ http://www.liquisdesign.com/5-years-of-thankful/#comments Wed, 27 Nov 2013 21:46:09 +0000 http://www.liquisdesign.com/?p=4852   Straight from the keyboards of the Liquis Design team – we reflect on our thankfulness – five years and counting!   Brad Ball, Design and Web Development Director [wpcol_1third...

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DSC_0008_adjusted_LI

 

Straight from the keyboards of the Liquis Design team – we reflect on our thankfulness – five years and counting!

 

Brad Ball, Design and Web Development Director

[wpcol_1third id=”” class=”” style=””]DSC_0055_square[/wpcol_1third][wpcol_2third_end id=”” class=”” style=””]I’m thankful that my wall ball workout is over! J/K
I’m thankful for…

  • A great team at Liquis
  • Awesome clients that value the services we provide
  • Steve Jobs :)
  • A close loving family
  • The opportunities God has given me in life
  • That I have the ability to help others
  • For the sacrifices my wife made to allow me to follow my dream and start Liquis
  • That I get to have 2 awesome, funny, beautiful grandsons!!
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Jackie Wolfe, General Manager

[wpcol_1third id=”” class=”” style=””]DSC_0060_Square[/wpcol_1third] [wpcol_2third_end id=”” class=”” style=””]I’m thankful for…

  • The family and friends that I have
  • Such a great husband
  • For the professional choices I am able to make
  • Having such wonderful parents that believed in me
  • Experiencing loss in my life that has made me a more compassionate person
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Maggie Ruf, Designer

[wpcol_1third id=”” class=”” style=””]DSC_0052_square[/wpcol_1third] [wpcol_2third_end id=”” class=”” style=””]I’m thankful for…

  • My family, whom always supports me, even when I want to randomly move across the country
  • My friends, whom keep life interesting
  • Liquis, whom helps me learn, grow and give back
  • The amazing clients I’ve had the privilege of working with
  • The incredible opportunities I’ve had a chance to seize
  • Pumpkin pie
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Andy Ptacek, Marketing Director

[wpcol_1third id=”” class=”” style=””]DSC_0051_square[/wpcol_1third] [wpcol_2third_end id=”” class=”” style=””]I’m thankful for…

  • My team! We are some of the hardest working people I know and I’m so very proud of that
  • The flexibility of my job that allows me to work from home with my two little monsters and support my husband’s efforts to promote within the Phoenix Fire Department
  • That we made it through the ups and downs as a company to where we are today. We dove in head first to start Liquis when it was the worst of times in the economy. It taught us so much and we had no where to go but up!
  • For the clients we’ve had since day one and the new ones too. You automatically become a part of the Liquis family when we join forces. Without you putting your faith in us, we’d be empty inside. For real.
  • I can’t end this list with out mentioning my supportive, amazing husband who picks up my slack and my two fiery sons, who make me a better person. My family was, after all, one of my biggest reasons for taking the leap with Liquis. My cup runneth over!
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HAVE A GREAT THANKSGIVING EVERYONE!

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Small businesses are in the business of making things happen. http://www.liquisdesign.com/small-business-saturday/ http://www.liquisdesign.com/small-business-saturday/#comments Thu, 21 Nov 2013 18:25:02 +0000 http://www.liquisdesign.com/?p=4832 I believe small businesses can have the biggest influence on the community at large. I mean, we don’t have to jump through a million hoops to do something new and...

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I believe small businesses can have the biggest influence on the community at large. I mean, we don’t have to jump through a million hoops to do something new and our resources are even grander when we partner up with each other.

Did you know Saturday, November 30 is Small Business Saturday? What can you do or who can you partner up with to raise awareness and increase sales for your product or service? Maybe there’s a nearby business that compliments yours, like a yogurt shop if you’re a restaurant or a masseuse if you’re a personal trainer. This is a great opportunity to cross promote your services and expand your audience all in the name of small businesses success. We’ve got to have each other backs, you know?!

If you don’t have time to pull that grand idea off in time for Small Business Saturday, consider making it a seasonal or annual promotion or event of your own.

Something we do every year at Liquis Design is Charity ‘n’ Chow. The logistics are up to us, but this event is really put on by our small business friends, banding together for a local cause and building community within our networks.

Charity ‘n’ Chow is our annual holiday breakfast where attendees are encouraged to bring an in-kind donation in exchange for a free pancake breakfast and loads of feel-good fun for the entire family. About six or seven local small businesses join us to put this event on and collect donations. It’s such a fun time and we all look foreword to it year after year.

So what’s your “thing?” What are you as a business owner or your team passionate about? The great thing about being a small business is knowing that you can do whatever you put your mind to… that’s how you got here in the first place!

Now go, get your promo on.

Side note: Get your free Shop Small mat and reusable shopping bags for free so you’re all spiffed up for the big day!

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