Don’t beat yourself up. Unknowingly you have already developed a brand for your company, now it’s just a matter of understanding it and making intentional changes if needed.
It’s that feeling your company evokes in your customers. It’s everything all rolled into that one perception. Everything your clients have heard, seen or experienced about your company.
What it’s NOT is your services. It’s beyond concrete information about your company or employees, but rather, what does the entire experience mean to your customer’s perception of your company?
It’s easy to overwhelm your audience which really puts that perception at risk. That’s why it’s so important to be focused and most importantly, consistent.
Ask questions. Ask your audience, and ask yourself. Compare the answers and improve areas that muffle your desired perception. Here are some sample questions from our own Discovery Worksheet that can help you understand the key drivers of your brand and what your perceptions should be tailored to:
It is if you want people to pay attention to you. A good brand gets attention because there is a concise factor of interest that pulls your audience in and guides them to understanding. What is that factor of interest? It’s the foundation of what makes your company an individual.
Noodle on that for a while.