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Identity
The process of creating a business logo is nothing short of a journey. We start by using discovery methods to uncover unique information about the business in order to make educated decisions about design concepts, color choices and typography.
The client is then presented with various logo mockups to build from, take from, blend ideas, or in some cases, pick their logo right from the first round of mockups. If needed, we’ll go back to the drawing board multiple times to ensure the logo effectively communicates the business identity.
Strategic Business Experiences
Creating consumer experiences is what this business is all about. We created this energetic logo to be symbolic to the thought and logic put into creating those experiences.
Groundhog
This logo was created for an asset and grounds management enterprise to take this brand beyond the typical technology focus to user focus.
Human Element
Human Element is an athletic brand that pushes the limits of traditional apparel brands by encouraging its following to “Give to Live,” which means to give more of yourself to help the greater good. They even give a portion of every sale to whichever registered charity the customer chooses. Don’t get us wrong, this brand has a big heart, but even more gusto, which is apparent in this design.
Superior Interiors Design & More
This logo is designed with an earthy southwestern flair for an interior designer in the Metro Phoenix area. The client wanted the opposite of “blocky” which was achieved through the intricate vine and accents.
AZ EZ Yard
This logo was designed to be very direct. AZ EZ Yard is a landscaping company that focuses on basic yard maintenance – the purpose of this logo was to reflect that in a litteral manner.
NOW
The Arizona Hemophilia Association added a new conference in the name of the vonWillebrand disease. The Association came to us looking for a logo that depicted the words NOW as the acronym for the name of the conference, National Outreach for vonWillebrand. We took this direction and successfully created a logo encompassing the word NOW in the form of an exclamation point to convey a visual sense of urgency.
STAT
STAT Orthopedic Rehabilitation is a new physical therapy service that came to us for a logo that was medical with a fresh twist.
The Salubrious Buzz
The Salubrious Buzz logo was created to reflect the “salubrious” nature of this PR company.
My Tiny Rockstar
This logo was created for My Tiny Rockstar, a brand for baby rock ‘n roll apparel.
Vertical World Solutions
Vertical World Solutions is a nonprofit that lends a hand where there is a need, whether in our own backyard in Phoenix, Arizona or building a school for girls in Pakistan. Their logo was meant to be dramatic, eye catching, interesting and direct. Mission accomplished!
