Identity

The process of creating a business logo is nothing short of a journey. We start by using discovery methods to uncover unique information about the business in order to make educated decisions about design concepts, color choices and typography.

The client is then presented with various logo mockups to build from, take from, blend ideas, or in some cases, pick their logo right from the first round of mockups. If needed, we’ll go back to the drawing board multiple times to ensure the logo effectively communicates the business identity.

Ace Fanning Photography

Ace Fanning wanted a logo watermark that he could use over photos on his website and social media promotions that incorporated his actual signature and similar typography.

Vertical World Solutions

Vertical World Solutions is a nonprofit that lends a hand where there is a need, whether in our own backyard in Phoenix, Arizona or building a school for girls in Pakistan. Their logo was meant to be dramatic, eye catching, interesting and direct. Mission accomplished!

Our client, Vertical World Solutions, who’s mission is mainly helping the less fortunate, has also expanded into a new church group called MORE. This logo required the same branding as Vertical World Solutions.

JDavis&Co.

This logo largely reflects the client’s personal, simplistic taste and as a realtor, that says a lot!

Competition Plumbing

Competition Plumbing came to us as their business began to boom for a professional and “competitive” identity. Their work is top-notch and they take customer service to a whole new level.

IABC Phoenix

IABC Phoenix came to us for an updated logo that was fresh and represented Phoenix, without the obvious Saguaro cactus.

Hot Corner Connect

Watch out for Hot Corner Connect! This logo needed to be HIGHLY softball and collegiate, created for the #1 Competitive Softball Connection.

Way Out West Coalition

This logo was created for the Partnership for a Drug Free America, Arizona Affiliate as part of a new West Valley initiative, Way Out West. The logo was to be western, appeal to teens and also fit in with the Partnership brand.

Green Planet Biz

This client is all about GOING GREEN and feeling zen about doing it. The logo was made to resemble a Yin-Yang with the planet and green leaf element.

NOW

The Arizona Hemophilia Association added a new conference in the name of the vonWillebrand disease. The Association came to us looking for a logo that depicted the words NOW as the acronym for the name of the conference, National Outreach for vonWillebrand. We took this direction and successfully created a logo encompassing the word NOW in the form of an exclamation point to convey a visual sense of urgency.

Solid Results