Psst… Run a small biz or nonprofit?

We've got an affordable website solution right up your alley.

Learn More

What makes a good newsletter?

newsletterWell, first it takes a good audience. I do not recommend purchasing a list and spamming the heck out of them. If you’re just starting out, ask current clients and contacts if they’d be interested in receiving your newsletter. If your newsletter has been around a while, let people sign up themselves via your Web site or other means.

Now that you know who your audience is, make your topic matter to them! Yes, I said topic. You should have a purpose for sending each and every newsletter and position yourself as the expert in your field. Everyone has a “guy” they use for this or that and you want to be their “guy.”

Next, keep them in the loop with what you have going on. Your subscribers should have the inside scoop on what you’re doing, that’s why they’re subscribing, after all. Give them early notice on sales or special deals for being a subscriber. If you‘ve got a new product, let ‘em know! If you’re going to be at a trade show or speaking at an event, that’s another thing your audience would be interested in. Well, maybe. That takes me to the next item, building rapport.

Your audience isn’t going to care much about what you have to say if they don’t care about you in the first place. Take steps to help your audience get to know your brand and your people. If you have a business page on Facebook or a blog, place buttons on your newsletter so you are findable. Have a personality in the way you write or use pictures to help your audience get to know you a little better each time they receive your newsletter.

Another way to build rapport is to give your audience a little shout out here and there. If you have a client who receives your newsletter, do a client spotlight about their experience with your business or quote them in your article. After that, you’ve got a loyal subscriber and client for life.

Finally, and arguably most importantly, be creative. Your newsletter should be visually appealing, yet easy to read and navigate. Maybe even come up with a catchy name for your newsletter. The sky’s the limit! Just make sure it is a positive reflection of your brand and your propose. Happy writing!
If you’ve got a newsletter tip not mentioned above, share it!

7 Comments

  1. Newsletters That Really Work says:

    [...] Smith Pottery:  Finding Your Newsletter Voice Andy Ptacek of Liquis Designs:  What Makes a Good Newsletter? 37 Signals:  Marketing your Products through [...]

  2. [...] while back I wrote a post titled, “What makes a good newsletter?” …but there was little talk about what makes a good audience and how you can get them [...]

  3. Danielle says:

    It’s nearly impossible to find well-informed people on this topic,
    however, you seem like you know what you’re talking about!
    Thanks

  4. Glenna says:

    Howdy! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?

    My web site looks weird when viewing from my apple iphone.
    I’m trying to find a template or plugin that might
    be able to fix this problem. If you have any suggestions, please share.
    Many thanks!

  5. Web site design represents a vital part in evwry protitable business that’s performed on the web.
    Many people who find themselves managing a web based business overemphasize this
    kind of time period devoid of noticing as well as knowing the roots guiding web-based
    business. World wide web designing is a developing some sortt of creating.
    It requires ssveral things, more than simply the edternal overall look.
    Sites which concentrate on this looks, but not abouut the site’s performance are less oftimes be
    seen iin search engine results.

  6. Pretty! This was an incredibly wonderful post.

    Many thanks for supplying this info.

  7. This would be a frightening movie! Scarier than a smile face!

    my web paage :: children stories

Leave a Comment