How to hype your launch.
You’ve heard it before, but I’ll say it again. A goal without a plan is a wish. You have to plan. There’s no getting around it, but I can give you a head start
30 days theme prior to your launch, all topics posted on social media and your blog should be aligned with your launch.
I’m not saying you constant push your launch. I’m saying you keep revolving content around the topic of your launch.
First, you hint to it. Talk about it a lot, but don’t give any real details yet. Focus on creating a buzz or even a movement if there is angle for it.
Then, create content that has to do with your launch and weave in a plug, giving your audience a clear call-to-action. You can even create a fun mini-series with video or live chats leading up to launch day that end with a link to “get on the list” to be notified of the big launch.
Finally, you start making the ask. People have been getting the gist and they know you’ve got something going on based on the consistent content you’ve been putting out, even if they haven’t picked up all the details just yet. At this point you will have a chunk of people who want to commit, but need to be given clear instructions how to do so.
Now you give it to them straight by providing a direct link to purchase.
I’m not talking about a digital flyer or a calendar invite, I’m talking about a landing page that takes payment.
On launch day, send that link everywhere.
- Send it to your list.
- DM your social contacts.
- Add a CTA to your website header.
- Put the link in your email signature.
- Link to it multiple times on every social media outlet.
- Make it easy for people to share your offer with share links on your landing page.
Remember, the more people you get to your landing page, the more opportunities you have to sell, which you will, as long as your landing page isn’t too boring or cryptic.
Don’t let them get distracted.
There will be a lot of people who make it to your landing page only to get leave with a full shopping cart or a partially filled out form. Or maybe they left after only a few seconds because something came up.
This is where the power of retargeting ads and email nurture sequences pick up the slack. You can actually place perfectly crafted social media ads right in front of people who came to your website. And, with the help of email systems like autopilot, you can send an email sequence to anyone who visited your landing page, but didn’t complete the form.
When you retarget, your content should remind them why they need what you have. Show them testimonials. Detail the transformation you are helping them achieve for themselves. Why is your offer the absolute best choice to help them?
Being able to articulate these things will give your offer the influential appeal it needs to be successful.
Now go personalize your plan and slay your launch!