5 Qs to ask yourself before starting a design project

5 qsFirst things first. As a business you must understand your audience. Knowing crucial things about your audience-base has everything to do with the marketing strategies behind design.

Before you get started on your next promotional piece or website updates, take a moment to honestly ponder these questions:

  1. What are the main characteristics of your audience?
  2. How do they find you?
  3. What is your relationship with them?
  4. What do they expect from you?
  5. What do they respond to?
Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches with the design team on things like brainstorming content and visuals to ensure the marketing and business objectives of our clients are communicated in the most beautiful, strategic fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company’s mission to help.