[5 TIPS] How to generate qualified leads.

You’ve probably heard about lead magnets, lead pages, list building, email marketing and retargeting. You might even have an idea of their role in your digital marketing strategy, but do you know how they all really fit together?

It’s time you get in the know.

Business owners are more in charge of their marketing than ever now that information and tools are so mainstream and user-friendly.

And who better for the task? You are your BEST salesperson. You know better than any guru the true benefits of what you have to offer.

On the other hand, if you don’t know exactly why your customer should love your product or service, take a minute to think about that. Think about their pain point and why you are the very best guide to improve their life with what you’re offering.

Got it?

That’s where we start.

Now let’s generate some qualified leads.

1

Lead Magnet

Lead magnets can be any FREE item of value. Many people create downloads, blueprints, checklists, how-to's, etc. that resonate with their target audience. Your lead magnet should be super valuable information that is worth an email address... and that's getting harder to do these days! If you know your audience you should have a good idea of what sort of download or free item they'd LOVE.
2

Lead Page

The lead page is a landing page on your website that details your offer. A great tip for writing this page is to think about the viewer, not your sale. The only reason someone is interested in your product is because you can solve a problem for them. Also, make it easy to understand with tables, containers and a single, clear, call-to-action to provide their info in exchange for your free item.
3

Segregated Lists

In the case that you have multiple audiences or interests that you cater to, you will have separate lead magnets tailored to their specific needs. When collecting their information on your lead page, each form should populate its own list so that you are able to see the variations and know the interests of your overall audience even better.
4

Email Marketing

Now it's time to nurture! The people on your lists know you a little bit and trusted you enough to hand over their email address. It's your responsibility to not abuse this privilege by only sending them truly valuable information (still free) that will help them based on the initial interest they've shown in your lead magnet. Your nurture sequence might be 3 or 4 emails separated by a few days that lead to another action to further strengthen the relationship.
5

Retargeting

After all that patience and value you've shown, the probability of a positive response to an offer is high. Make sure you ask for permission to sell first somewhere in your content. You might say, "Can I show you how (product/service) can (solve the problem)?" Then be direct about what you're offering. If you aren't confident about what you're offering, your potential customer won't be either.
Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches with the design team on things like brainstorming content and visuals to ensure the marketing and business objectives of our clients are communicated in the most beautiful, strategic fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.