6 ways to add personality to your website

By January 11, 2012Marketing, Web Design

personality_small1. Make your copy (verbiage) readable. Almost conversation-like at the level of your audience.

2. Use real photos. Not cheesy stock photos, real photos of you and your staff that are more than just smiling headshots. Show off your flair.

3. Show off your penmanship. For example, you can use images of your actual handwriting for things like your name on a bio or contact page.

4. Write a nontraditional bio. Employee bio pages can be super boring, or super interesting! Give yours some flair with tidbits that show off who you are as a person.

5. Tell the story of how your business started and any hurdles you’ve had to jump over to get where you are. Also talk about what makes your company special to you.

6. Expose your tweets. Adding the Twitter feeds of yourself and your staff can be quite humanizing to your viewers. Just make sure you have a policy in place about appropriate tweeting.

Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches with the design team on things like brainstorming content and visuals to ensure the marketing and business objectives of our clients are communicated in the most beautiful, strategic fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.