I recently posted this video about a brilliant marketing email I received.
Why is it “brilliant?”
Because a business built on local memberships had figured out a way to successfully market to me, a supposed one-and-done sale, to not only make another sale from me – but also build their credibility in the process.
First, let’s break down what happened.
You can do this too.
Paying attention to the links and where I was re-directed, I could tell this was all set up with Infusionsoft. Nothing against Infusionsoft, but you could easily replicate this journey for free on your WordPress website with analytics.