Technology has changed the way people consume information. But newsletters are not dead… when done right.
In this video, I outline some key points that will reduce unsubscribers and engage your audience long term.
What do I mean by “engage?”
Engagement happens inside an e-newsletter when someone clicks on a link you provided or contacts you as a result of receiving it.
But first, you must woo.
Tell them something useful that will improve their life. This is also a form of engagement and you do not want to lose them here.
Avoid rejection with less talk and more action.
Keeping your newsletter brief and skimmable is important for engagement. If it takes too long to get to the important stuff, or there’s too much fluff to skim through, they may leave before you ever pop the question. Give them value and give it to them fast!
Then, and only then, add value by giving them that link to dive deeper.
You can provide a button or text link, or both in separate areas. The most important thing to remember about your button or link is that you are asking them to click it.
Instead of “Newsletter Tips” your button could say “Yes, I want to learn how to write a better newsletter!” Then when they read it, they hear themselves telling themselves what to do. This tactic has been proven to work better – give it a try and see for yourself!
Play it cool.
People may not be ready to pick up what you’re putting down at the moment.
Maybe you sparked interest, even if they’re not ready to commit. Maybe your email reminded them they wanted to check out that thing you shared a while back.
Make sure you give them every opportunity to respond to your newsletter or reach out to you on social media.
Show your e-newsletter some love this next go ’round.
Apply these ideas to create a more authentic inbox experience for your subscribers. Bonus points if you check your analytics or do A/B split testing for hard stats.
PS: I hope the puns weren’t too much. 😆