Liquis Design https://www.liquisdesign.com Fluid Creativity... Solid Results Fri, 17 Mar 2017 21:58:40 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.3 I’ve got a new WordPress website. Now what? https://www.liquisdesign.com/ive-got-a-new-wordpress-website-now-what/ https://www.liquisdesign.com/ive-got-a-new-wordpress-website-now-what/#respond Fri, 10 Mar 2017 20:44:30 +0000 https://www.liquisdesign.com/?p=10376 Once you’ve had a chance to take a step back and look at what you’ve got, then what? How do you keep your website safe from hackers? How can you use...

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Once you’ve had a chance to take a step back and look at what you’ve got, then what?

How do you keep your website safe from hackers?
How can you use it as a marketing tool?
How do I update the menu or create new pages? 

These are biggest questions our clients have once they’ve had the chance to marinate on their website going live. So we’ve compiled a few short lists of related considerations so you can make the most out of your WordPress website right from the get go.

Security

  • Install a security plugin. But do your research. We recommend iThemes Security.
  • Update all your plugins and the WordPress core as available. This is the best way to protect yourself long-term.
  • Occasionally back up your website. Because you can never be too prepared.

Marketing

  • See what people are doing on your website and where they are coming from. A simple Google Analytics installation makes this possible.
  • Gather contacts or opt-ins. This can be done with Gravity Forms and Mail Chimp integrations for a seamless user experience.
  • Gate your content or downloads. Gather contacts who are truly interested in what you’ve got in exchange for their contact information so you can nurture leads into customers.
  • Share your content the right way. You’d be surprised at how many people have trouble sharing their content. Something that will help is making sure you utilize the “featured image” in you blog posts. This is the photo that will show up when the link to your post is shared. Then it’s just a matter of copy and pasting the post link into the platforms that you want to share on. Our favorite tool for sharing content is Buffer so you don’t have to be tied to your computer 24-7.
  • Categorize your blog posts for perusers. Make it easy for visitors to stick around and check you out with organized blog posts so they can easily find what they are interested in.
  • Double dip with video. Use Facebook, Vimeo or YouTube to upload your video and let your website access it from there, saving you from a slow loading page. This not only gets your video out to more viewers, but helps your website run faster and ensures compatibility with whatever browser the visitor is using like Safari, Firefox, Chrome and Internet Explorer.

Change ups

  • Update the navigation menu. Just do this in the menu section. No need to update the page names individually.
  • Add new pages. WordPress makes this easy, but make sure to update the menu if you want it to show up in the navigation.
  • Create landing pages. All you have to do here is add a page, update the link address and Shazam! You’ve got a landing page for your promo.
  • Create event pages. Speaking of events, there are tons of cool event plugins to check out that will simplify your life. Make sure to read the reviews to find the most tried and true for what you’re looking to acheive.
  • Sell stuff. Adding a shop can be a bit more tedious, but if you’re up for the challenge there are great plugins for that too!

Have anything to add to this post? Tell us in the comments. 

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The website investment. https://www.liquisdesign.com/the-website-investment/ https://www.liquisdesign.com/the-website-investment/#respond Tue, 28 Feb 2017 21:31:47 +0000 https://www.liquisdesign.com/?p=10325 Mindset plays a big role in the success of your business. Entrepreneurs know there is always a cost of doing business. For sake of perspective, we can put these costs...

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Mindset plays a big role in the success of your business.

Entrepreneurs know there is always a cost of doing business. For sake of perspective, we can put these costs into just two categories: bills and investments.

When we think of “the cost of doing business,” such as a bill, we want it on the cheep.  We want our overhead to be less so our profit is more, because that’s smart, right?

To the average number cruncher, that makes sense. But to the entrepreneur, who is the heartbeat of the business, there is gray where others see black or white.

Do you see the gray?

It’s important you do because every penny spent outside of rent should be considered as an investment… a consideration of cost to benefit. It’s smart to look for a deal, but what about when it comes to something that pays off over time… like a logo or a website.

Unfortunately, some people don’t see the long-term benefits of well thought out and professional work by experienced experts.

They know they need these things, but they don’t realize that the caliber of work represented in a logo, website, or other visual marketing piece, will make or break the legitimacy of the business and it’s probability for long-term success.

This can be true for any aspect of your business that has the potential to set you apart from your competitors… like certain equipment or things that are imperative to your customer’s experience.

Notice I said “imperative.” Don’t go “over-investing,” because that’s just over-spending.

Perhaps the bigger questions is, how important is it that your customers come back or want to refer your business? What is that worth in dollars?

Have anything to add to this post? Tell us in the comments. 

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Homepage content ideas. https://www.liquisdesign.com/homepage-content-ideas/ https://www.liquisdesign.com/homepage-content-ideas/#respond Thu, 09 Feb 2017 18:37:17 +0000 https://www.liquisdesign.com/?p=10284 What type of content should you have on your website homepage? While this varies depending on your goals and what you want website visitors to DO on your website, there...

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What type of content should you have on your website homepage?

While this varies depending on your goals and what you want website visitors to DO on your website, there are definitely some rules of thumb that you can start with.

Company description.

This should be a one-liner that can be used as an attention grabbing headline. It should be your most barebones company description capturing both the heart and hard facts about what you do.

Supporting content to your business objective.

How do you want your website to impact your business? Is it to gain more leads, enhance your reputation, create trust, show legitimacy?

List your objectives out from most important to least and you will essentially shape the “user experience” of your website with your leading business objective most apparent on the home page with the help of imagery and supporting content.

Funnel to important pages.

Finding your contact page from the home page should be extremely easy, not just from the header, but maybe the footer and perhaps through a relevant call-to-action.

There could be other pages that make sense to funnel your visitors to based on your business objectives such as a portfolio teaser that links to view all, testimonials that link to a credibility page, etc.

Think about what kind of journey you want to take your visitors on, but remember they have a very short attention span.

Call-to-actions.

This is more than a simple link. Call-to-actions are carefully worded requests for action by way of a click, collecting data, signing up for something, etc.

If your most important objective is to cultivate leads, a newsletter sign-up would be an example of a soft sell to this objective, while a free quote contact form would be a hard sell version.

There are many ways to grab your visitors’ attention and inspire action based on your needs. Remember, you don’t need to be just like your competitors. Be better.

Checkout our homepage to see how we’ve implemented these concepts ourselves. See how we tell the viewer who we are, and how we funnel our traffic to our web design services.

Have anything to add to this post? Tell us in the comments. 

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Replace those old fonts with these fresh alternatives. https://www.liquisdesign.com/replace-those-old-fonts-with-these-fresh-alternatives/ https://www.liquisdesign.com/replace-those-old-fonts-with-these-fresh-alternatives/#respond Wed, 01 Feb 2017 21:31:56 +0000 https://www.liquisdesign.com/?p=10242 You might think a font switch is a small thing, but it changes everything. You may even be perceived as more authentic if there’s that subtle something separating you from...

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pablo-10You might think a font switch is a small thing, but it changes everything. You may even be perceived as more authentic if there’s that subtle something separating you from the crowd.

The common fonts listed below are paired with refreshing alternatives that are FREE Google Fonts.


Out:

2000px-Comic_Sans_font.svg

 In:

patrickhandarchitectsdaughter


Out:

brushscript

In:

lobster

pacificoregular


Out:

2000px-Arial_font.svg

In:

montserrat robotoregular


Out:

Times_New_Roman_font.svg

In: 

Garamond_font.svg playfairdisplay


Out:typewriter

In:
overpassmonoregular
robotoslab


Out:

papyrus

In:

Maybe just steer clear 😉


Have anything to add to this post? Tell us in the comments. 

 

 

 

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How to get started with blogging. https://www.liquisdesign.com/how-to-get-started-with-blogging/ https://www.liquisdesign.com/how-to-get-started-with-blogging/#respond Wed, 04 Jan 2017 19:52:07 +0000 https://www.liquisdesign.com/?p=10219 When I talk to clients about blogging, most of the time they are super intimidated. It’s hard to believe with all the social sharing these days that people aren’t more...

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When I talk to clients about blogging, most of the time they are super intimidated. It’s hard to believe with all the social sharing these days that people aren’t more adapt to writing or marketing, if you will, whether it be personal or professional.

The two types of successful bloggers.

Some bloggers get a following simply because they are super relatable and people want their content on a personal level.

Other bloggers find success because they become industry leaders with useful articles and a trusted reputation after years of legit content.

Either way, it takes time so don’t get discouraged.

Stay in the game.

Even if you don’t get the following or interaction you hoped for, every blog post you write is making an impact on your website rankings. Google sees you as an authority for having so much content and you become more findable by organic searches. Pretty cool! So keep it up Chuck.

Now that you’ve got your mind made up to blog with abandon, let’s explore how to make the most of each post.

  1. Content: Write about topics that people would pay to know about, but give it to them for free.
  2. KISS: Keep it Simple (or Short)… I won’t call you names with the last S. You’ll know you’re doing this right if it’s not a chore to proof read. If you don’t want to read it twice, others won’t want to read it once.
  3. Readability: So you have a killer topic that requires some lengthly writing. It’s okay to break rule number two if you make it skimmable – I mean easy to read – with title sections, bullet points, etc.
  4. Findable. Help others find your posts organically in searches by giving your blog post more “authority.” By simply linking to big/popular websites in your content, google thinks you roll together and you become more important by association. So if you mention a popular brand or site, hyperlink it up!
  5. Call to action. Someone reads your post, now what? Give them an option to stay connected with a newsletter signup, contact form, or funnel them into a sales page that can help them based on the content you gave them.

These five easy steps are a solid start to blogging success. You’ll find your groove along the way, I promise.

blogcta_contentmarketing

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How to start a new website. https://www.liquisdesign.com/how-to-start-a-new-website/ https://www.liquisdesign.com/how-to-start-a-new-website/#respond Thu, 01 Dec 2016 21:56:17 +0000 https://www.liquisdesign.com/?p=10209 The reason most websites fail before they start is the daunting task of content. Many people find it difficult to look at a blank screen and write content for imaginary...

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getting started with your website

The reason most websites fail before they start is the daunting task of content. Many people find it difficult to look at a blank screen and write content for imaginary pages and areas that don’t yet exist. What many of these people end up doing is forcing their content into pre-designed layouts that don’t really work for their business or marketing goals. Then there’s the lack of professionalism that further thwarts their efforts to launch a new business or revamp an old brand. That’s a lot of wasted effort if you ask me.

Breaking down your content.

The honest truth is, content is king. No doubt you’ve heard this before and I can totally understand how much non-writers despise this notion, but it’s the truth.

Content is what drives the purpose of your website and makes it WORK for you. Think of it this way:

Whatever you want people to know + Whatever you want them to do = The blueprint for your website design.

Developing your site map.

The site map will consist of all the pages relevant to your blueprint. The site map will also include your navigation menu and dictate the journey of your visitors.

Start with deciding what pages you think you need. This is your site map.

Now look at that list and see if there’s any pages you can combine. A lot of times people unnecessarily duplicate information or send visitors on a wild goose chase though their extensive navigation menu. Make it easy for people to find what they came for.

Next, start with pages like “about” and “contact” that are more straight forward.  Continue on with your other pages and save the home page for last.

The home page should display credibility and call to action to your most desired areas of interest.

Once you’ve laid out your content, go back and look for ways to take your visitors on journeys to desired ares of interest.

For example, if a visitor lands on your “about” page and your goal is to capture a warm lead, creating an area that enforces your credibility with testimonials accompanied by a call-to-action is a great way for them to either get in touch instantly or sign up to receive future updates, a free trial, etc.

Such call-to-actoins or links will be unique to each page and your marketing goals.

Asking for help.

We get it. Writing from scratch and visualizing a visitors journey on your website can be a daunting task. So if you need help, we’ve got you covered. We can even turn bullet points and scattered thoughts into an organized site map with compelling content that inspires action.

blogcta_contentmarketing

Have anything to add to the post? Tell us in the comments!

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The best WordPress plugins to increase productivity. https://www.liquisdesign.com/the-best-wordpress-plugins-to-increase-productivity/ https://www.liquisdesign.com/the-best-wordpress-plugins-to-increase-productivity/#respond Thu, 17 Nov 2016 19:11:59 +0000 https://www.liquisdesign.com/?p=10200 Do you take full advantage of your website’s capabilities? If you have a WordPress website, here are just a few ways your website can save you time, keep you organized, and...

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95cdfeefDo you take full advantage of your website’s capabilities?

If you have a WordPress website, here are just a few ways your website can save you time, keep you organized, and increase productivity. We’ve also linked some our favorite plug-ins if you’re curious.

  1. Access your contact form data for your hottest leads. If there’s a chance someone fell through the cracks you will easily find them here to follow up. Plus, if you have a newsletter agreement checkbox upon form submission, you’ve also got a great contact list for email marketing.
  2. An event plugin can help collect registrations and fees and send automatic reminders or information to registrants. People can even subscribe to your events so they’re notified when the next one comes around.
  3. Make it easy for your blog readers to share your blog on social media with advanced plugins that let you determine what the share will say, such as your blog title or some catchy bit if info that will entice people to follow the link back to your website.
  4. Manage members or clubs right on your website with a plugin that gates content for membership types upon login. A membership plubin is also super handy for paid memberships!
  5. Selling something? E-commerce for WordPress makes it easy by keeping track of payment, inventory, and basically everything besides dropping the item in the mail.

Have anything to add to the post? Tell us in the comments!

BlogCTA_TechMembership

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WordPress puts you in charge. https://www.liquisdesign.com/wordpress-puts-you-in-charge/ https://www.liquisdesign.com/wordpress-puts-you-in-charge/#respond Thu, 17 Nov 2016 18:38:21 +0000 https://www.liquisdesign.com/?p=10196 The great thing about WordPress is the capability to make updates to your site without having to touch a bit of code in a really user-friendly admin area. The admin...

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Why WordPressThe great thing about WordPress is the capability to make updates to your site without having to touch a bit of code in a really user-friendly admin area.

The admin portal.

Once you login to the admin dashboard of your WordPress website, the dashboard will give you an overview of recent activity and display a menu of tools to access and update every part of your website.

WordPress makes it simple for people to do the common tasks like update content, images, and forms.

Of course there are more complicated tasks you can tackle in the admin portal – just be careful not to cause any shenanigans.

Other simple tasks you can complete in the admin portal include:

  • Updating the navigation menu
  • Creating new blog posts
  • Or even creating new landing pages to track traffic for specials or marketing promos.

The possibilities endless when you consider how affordable it is to develop a customized WordPress website.

See for yourself.

To browse some of the best WordPress themes and test their features check out Woothemes and Themeforest.

If you have questions about getting started we’re here to help.

BlogCTA_SmallBiz

Have anything to add to this post? Tell us in the comments.

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Unity in design matters. https://www.liquisdesign.com/unity-in-design-matters/ https://www.liquisdesign.com/unity-in-design-matters/#respond Tue, 15 Nov 2016 21:11:53 +0000 https://www.liquisdesign.com/?p=10183 The best singular designer in the world can’t compete with the brilliance of a unified design TEAM. The advantage is given to the unified. There isn’t just one brain contemplating...

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The best singular designer in the world can’t compete with the brilliance of a unified design TEAM.

The advantage is given to the unified.

There isn’t just one brain contemplating familiar ideas; rather multiple ideas and angles are explored to produce a smarter result.

In the same way, the best logo in the world can’t compete with the marketing advantage of a company with a unified brand.

The advantage is ALWAYS given to the unified.


What can you do today to unify your brand?
Click To Tweet


If someone looked at any two of these items side-by-side would they know you’ve got your sh*t together?

Logo

Website

Every social media page

Email newsletters

Stationary or note cards

Banners

Uniforms

 

Anything else your customers might see?

Don’t settle for good enough for now, because someday it won’t be.

BlogCTA_TechMembership

Have anything to add to this post? Tell us in the comments.

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Less stress. More happy. https://www.liquisdesign.com/less-stress-more-happy/ https://www.liquisdesign.com/less-stress-more-happy/#respond Tue, 18 Oct 2016 21:26:33 +0000 https://www.liquisdesign.com/?p=10170 I think we spend too much time worrying and doting over tangible things that really don’t matter. Anything that’s right in front of us can feel like it matters a lot,...

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photo-1461938337379-4b537cd2db74

I think we spend too much time worrying and doting over tangible things that really don’t matter.

Anything that’s right in front of us can feel like it matters a lot, but in reality, will what you are doing be important in a year, or tomorrow, or when you’re dead? This high stress world we live in can cause us to think we need to create high stress environments to “get things done,” but that’s just not the case.

When you know what’s actually important, and focus on those few things, you are actually more productive than if you attempted to focus on EVERYTHING and the feelings associated with all those “things.”

This is an important balance in our personal lives, just as much as our business lives. Finding ways to be organized is super helpful, but over organizing can actually cause you to procrastinate. When in doubt, simplify. Simplify everything.

Most of us live busy lives, with schedules that seem to never open up. The reality is, you are in charge. You can make time for whatever you want.

So what do you want? What’s most important? How do you get there?

This is what we thought about when we were trying to start Liquis in the middle of 2008 when no one was making money and competition was fierce. At first we focused on being what we assumed was expected of us by the industry and our clients. But when you’re always grabbing at straws, you’re just hoping to be successful.

Things changed for us when we found our voice, and decide significance was success to us. We stopped chasing big clients and begging for likes. We just did our thing, and our thing was helping. Somehow by turning our focus from paying our bills to helping others, we moved from Brad’s den to sweet office with a cool team and awesome long-term clients.

We got behind our clients and helped them discover their truest goals so we could use our talents to help them get there.

We helped our team grow in the ways their ambition took them.

We helped each other so our work was collaborative, smart, and efficient.

This attitude of service is what we fall back on when the business of our lives and jobs become overwhelming.

When you connect with what’s important about what you are doing, the stress of the small, meaningless things that take up space in your productivity will evaporate and you can be successful… I mean significant.

Have anything to add to this post? Tell us in the comments.

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