How to connect with your audience. [2 STEPS]

The very first, and most important thing you can do to connect with your audience is to know yourself… Then, know your audience.

If you do this, you can determine what your audience needs from you and how to reach them with the right offers.

Know yourself.

1

What do you stand for?

What is the core belief that affects all of your business decisions?
2

What makes you the best choice?

Articulate (in the simplest way possible) the unmatched value that your products or services bring your customers.

Takeaway Excercise: Determine your brand pillars.

List 3 or 4 ways that you can best guide your audience to their version of success.  These can be considered your brand pillars – the core concepts that all of your content revolves around. 

Why are brand pillars important?

Maintaining consistent messaging will help your audience get to know you better on each pillar… and ways they might look to you for a need.

Know your audience.

1

What gets the most likes?

Have you noticed a trend when it comes to what your audience responds to the most? This is a big clue to help you understand what they want from you.

2

Who are your website visitors?

Do you know how people land on your webpage? What they searched to find you? What page they spend the most time on? Knowing this can give you an idea of trouble spots on your website or where to place a call-to-action that will help you nurture a connection with that person.

Takeaway Excercise: See what the data says. 

Look at your social media analytics to find out what your warm audience is interested in. (Warm because they are already following you.)

You can find this information in most schedulers (if you use one) or directly on some social platforms.

Then, take a look at your website analytics to see what your cold audience is interested in. (Cold because they are just “meeting” you for the first time.

If you don’t have a website analytics system in place, we recommend Google Analytics. It’s comprehensive, easy to understand, and has capabilities that you can really geek out on.

Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches with the design team on things like brainstorming content and visuals to ensure the marketing and business objectives of our clients are communicated in the most beautiful, strategic fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.