How to make the ask.
- Like I’ve mentioned before in this testimonial hack video, an email is sent to your customer with an option to choose whether or not they had a good experience or a bad experience.
- If they click on the “Good” button, they are re-directed to your Google business page where they can leave a review.
- If they click on the “Bad” button, they are directed to a landing page on your website to tell you about their experience so you can have an opportunity to fix it. Not only is this good business, but good insight into any trends or parts of your business that needs addressed.
A more personal approach.
Utilizing your best reviews.
Reviews are reassurance and the best place to reassure your audience is in the conversion process. To put this simply, reviews should be strategically placed next to forms or any area of your website where potential customers are considering your product/service. This could be right next to your contact form, a promotional offer, or alongside a product on an e-commerce website.
Reviews that you choose to showcase on your website are the most effective when they are accompanied by:
- At least a first name.
- Any relevant descriptors such as location or title.
- A photo of the actual reviewer.
It’s your time to shine! Make the ask and be strategic so that you can help even more people.