In all honesty, your website viewers don’t care so much about you as they care about how you can help them.
Explain how your product or service will benefit their lives. Show them how you’ve helped others. Speak their language.
If you’re struggling to write content for your website, think about what sort of things your customers ask the most. What do you hear time and again from your customers? Answering their questions through your website will naturally move them through the funnel to either purchase, educate, contact or follow – depending on your objectives.
If it’s been a while since you’ve taken inventory on your website, keep these ideas in mind and give yourself an audit. Are you speaking at them or to them? There’s a difference!
Here are some other articles you might be interested in:
- Homepage content ideas for your website
- How to get started with blogging
- How to turn website visitors into customers
Have anything to add to this post? Tell us in the comments.