How to hook your audience with your website.

website audience

website audienceIn all honesty, your website viewers don’t care so much about you as they care about how you can help them.

Explain how your product or service will benefit their lives. Show them how you’ve helped others. Speak their language.

If you’re struggling to write content for your website, think about what sort of things your customers ask the most. What do you hear time and again from your customers? Answering their questions through your website will naturally move them through the funnel to either purchase, educate, contact or follow – depending on your objectives.

If it’s been a while since you’ve taken inventory on your website, keep these ideas in mind and give yourself an audit. Are you speaking at them or to them? There’s a difference!

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Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches with the design team on things like brainstorming content and visuals to ensure the marketing and business objectives of our clients are communicated in the most beautiful, strategic fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company’s mission to help.