How to hook your audience with your website.

By July 15, 2016 March 5th, 2017 Copywriting, Marketing, Small Business, Web Design
website audience

website audienceIn all honesty, your website viewers don’t care so much about you as they care about how you can help them.

Explain how your product or service will benefit their lives. Show them how you’ve helped others. Speak their language.

If you’re struggling to write content for your website, think about what sort of things your customers ask the most. What do you hear time and again from your customers? Answering their questions through your website will naturally move them through the funnel to either purchase, educate, contact or follow – depending on your objectives.

If it’s been a while since you’ve taken inventory on your website, keep these ideas in mind and give yourself an audit. Are you speaking at them or to them? There’s a difference!

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Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches on things like content and audience strategy to ensure the business objectives of our clients are communicated in the most beautiful, strategic, and PROFITABLE fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.