Is your Web site CRAP?

By May 16, 2009Web Design

There is more to the design of a Web page than just some text and images. There are certain principles of design that need to be considered and depending on how (or if) these principles are used, will define if your site is CRAP or not.

CRAP stands for contrast, repetition, alignment, and proximity, the four main principles of good Web design.


• Contrast can be used to create primary and secondary focal points.
• When used properly with text, it provides separation, uniformity, and clarity.
• When used in color, it should be attractive and not jarring or abrasive.

• Repetition keeps your Web site and brand consistent.
• Repetition of color, fonts, and images from page-to-page ties a site together.
• The combination of repetition and variation creates sophistication without confusion.

• Choose one alignment and stick to it.
• Avoid centering text as it reduces the readability.
• All elements should be kept away from the edge of the screen.

• Always consider the relationship of the elements that exist on the page.
• Remember some “white” space is ok…it helps the eyes rest and relax.
• Cluttering your page with a ton of images and text is confusing and overwhelming to the eye.

These are standard and basic design principles that should be used in every design! So if your Web site is CRAP, don’t fret… you’re looking good!

Brad Ball

About Brad Ball

Hey there, I’m Brad, the design and development director here at Liquis, and I can say without a doubt that I am living the dream. The best part of what I do is knowing that I am actually helping people execute their dreams and seeing them come to life.