Okay so your sweet grandma should be able to use your website, but a teenager should want to read it. They way we talk, read and understand things has changed a lot… and rather quickly. People don’t want to take the time to understand verbiage, they want to skim it and be stimulated visually… especially the younger generation.
So how do you keep their eyes on the message? Here are a few tips:
- Keep your copy short and your paragraphs shorter. Chances are readers are going to skim the first sentence or two in each paragraph to find the information they are looking for. Break up your content so they can find information easily and obviously, the less content they have to dig through, the more likely they are to keep looking rather than move on from your website. Be concise and to the point.
- Avoid long sentences. Again, get to the point and make it easy to understand.
- Talk like your customers. If they are scientists, talk like a scientist. If they are not, don’t. You get the point.
- Organize your content expectedly. Readers should be able to easily navigate your website to find what they need. If you could get into your customer’s brain, where do you think they would look for certain information?
- Communicate the same message in different ways. Messages are hardly retained the first time so make sure you reiterate the important stuff with images, video, polls, etc.