Bethany Women’s Healthcare had a logo from the 80’s that had never been updated. Our goal was to preserve their strong identity in a fresh and current design.
While midwifery is their primary service, they weren’t sure how much they wanted the logo to elude to that. They did know that the new logo needed to reflect the natural element of their practice, as well as the diversity of their female patients. They also wanted a logo they could use in a variety of formats – full color or monochromatic, as a stand alone symbol, large and small.