Our approach.

Fleur Philips, an author with BookSparks, writes young adult fiction, but her books deal with serious topics so we had to balance that somehow. She requested a site that was “fresh, strong, and alive” so we knew we needed something bold and unique. Using the lower case letters, bright colors and textures kept the site young. She also lives in and writes about Montana, which inspired the image in the footer of Glacier National Park.

Fleur didn’t give us a ton of direction, yet the designer in charge of this project managed to give her exactly what she wanted and needed. The website is not just unique, it’s unique to her. It’s young, but not childish – modern, but not techie – light, but bold enough to handle her tough topics.

A sentimental project.

See how our initial conversation with Fleur at her discovery meeting poured over into the overall personal essence of her website:

“I would like to be known as a writer who produces powerful, real life stories for young adults. I write about the harsh reality of being young today, and I want to be recognized for that.” | “My books primarily take place in Montana. I grew up here, and therefore have an incredibly strong tie to it. Not in the way many people do who vacation here in the summers and winters, but because Montana is home to me, and unlike the perception tourists have of this state, I know it for its true beauty, and for its equal harshness. “

This website’s cool features.

Responsive design.

Flour Philip’s website does not simply shrink to fit on phones and tablets; it detects the size of the screen it is being viewed on. Then, it automatically adjusts the size of the images and the layout of the content to provide the best possible experience for the viewer.

Newsletter signup.

Fleur’s followers can sign up for her newsletter on the home page and will be automatically subscribed to her Mailchimp list.