The reason for change.

PI North America was in need of not only a complete redesign, but also a way to manage their members and users all on one site, yes a complete CRM. The original website was very informational, but not aesthetically pleasing.  PI North America ultimately wanted an interactive, non-typical website that administrators could easily manage and communicate with their members and users.

Our approach.

In our approach to redesign the PI North America website, we provided three creative mockups that would speak to the client’s audience.  Alongside PI North America, we narrowed down the exact look to evolve the website. Our next step was to define the data that needed to be captured as well as how that data would need to be accessed and stored in the database. Once we had all the information defined, it was off to building and testing.

This website’s cool features.

Responsive design.

PI North America’s website does not simply shrink to fit on phones and tablets; it detects the size of the screen it is being viewed on. Then, it automatically adjusts the size of the images and the layout of the content to provide the best possible experience for the viewer.

Event registration.

The PI North America website is complete with full event registration functionality, allowing visitors to register for events across the nation.  The registration process captures all registrants into the database, allowing the PI North America admins to communicate with their users using the built-in email platform.

Customizable webinars.

PI North America has the ability to upload their webinars with permissions to either be viewable to all visitors or just logged in users. The video-based webinars are played through an HTML5 video player, which is compatible on all devices. Each webinar also has a downloadable PDF that the visitor can choose to download instead.

Member directory.

The PI North America member directory is complete with an easily searchable list of all the members. Each member in the directory has their own page, displaying the company logo, information, description, latest news, and press releases.

Member portal.

The secure member portal allows members to login and update their company information, as well as submit press releases and news to be posted on the website for all visitors to see. Depending on the level of membership, members also have the ability to upload advertisements to be displayed throughout the website and newsletters.

The forum.

The site forum allows visitors to discuss industry topics.  The forum is a great tool for PI North America to extend its community and cultivate return website traffic.

Website advertising.

The website advertisements are submitted by members and approved by the site administrators.  All ads are tracked by the amount of impressions and clicks they receive so administrators can monitor and report to their advertising members. Admins can also control the frequency at which each ad is displayed.

News & press releases.

Members have the ability to submit company news and press releases to be posted to the website.  All news articles and press releases go through an approval process prior to be posted to the website.