Less about you. More about them.
When a new visitor lands on your website, they are skimming for information specific to their needs. Everything else is white noise.
You might think a potential client or customer wants to know all about your biography, accolades, and company history before taking an action like contacting you, making a purchase, or signing up for your email list.
But the truth is, each of those actions requires a unique journey or funnel to work, and your visitors are really only concerned about what’s in it for them – at first.
Keep their attention long enough to decide you’re the best choice.
Bombarding visitors with excess content right from the get-go when they aren’t ready for it is actually a deterrent.
Did you know you only have THREE seconds to grab your visitor’s attention? That’s only some basic skimming of headlines and photos before a decision is made to stay or move on.
Does your website intrigue your audience?
Here are a few simple ideas to help grab the attention of your website visitors:
- Easy headlines and call-to-actions that don’t talk about YOU, but rather how you can help THEM.
- Include professional photos of the business owner and team to reflect your company’s “personality.”
- Showcase short and sweet testimonial quotes to increase credibility.