The font you use for marketing materials says a lot to the masses about you. If you use a font like Papyrus or Comic Sans, you’re probably getting made fun of… Just sayin. Take heed the advice of your designer for acceptable and up-and-coming fonts.
It’s not just a battle between marketers and designers pushing the fresh fonts and the consumers holding on to the overused fonts, it’s really a battle of raising the standard or giving in. Fonts have a job to do, a message to portray and a responsibility to resonate. Whether it’s body text or a wordmark logo, there is a purpose behind your designer’s choices and don’t hesitate ask what that is. We get a kick out of talking shop to interested clients.
Now, for a little font humor, here’s Comic Sans Man!