The best singular designer in the world can’t compete with the brilliance of a unified design TEAM.
The advantage is given to the unified.
There isn’t just one brain contemplating familiar ideas; rather multiple ideas and angles are explored to produce a smarter result.
In the same way, the best logo in the world can’t compete with the marketing advantage of a company with a unified brand.
The advantage is ALWAYS given to the unified.
If someone looked at any two of these items side-by-side would they know you’ve got your sh*t together?
Every social media page
Stationary or note cards
Anything else your customers might see?
Don’t settle for good enough for now, because someday it won’t be.
Have anything to add to this post? Tell us in the comments.