It’s the art of fonts. But what it is mostly, is a way to give words expression.
Typography is a crucial component of marketing… using the right font can provoke someone to positively receive your message, but using the wrong font can leave a bad taste in their mouth.
Designers use typography as arsenal to create magic in designs. Designers understand how to pair, space and contrast fonts for the best experience.
One of the best ways to understand the importance of typography for your company’s messaging is to understand where it came from.
This short video explains the history of typography and how it got to the art form it is today. Enjoy!
Pretty cool, eh?